- Nutrisystem Launches Fast 5+ Campaign
Marketing Daily, Tanya Gazdik - Monday, December 29, 2014
Just in time for diet-related New Year's resolutions, Nutrisystem is launching Fa ...
- CPG Brands Need Social Media, Friskies Tops With Consumers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, December 24, 2014
Due in large part to its brilliant content partnership with BuzzFeed, Friski ...
- Capital One Grants Holiday Wishes
Marketing Daily, Tanya Gazdik - Wednesday, December 24, 2014
"The campaign was all about brightening the holidays for others in unexpect ...
- Sideswipes: People Who Vibrate Video
MediaDailyNews, Katie Meier - Tuesday, December 23, 2014
For a brand, getting around people who vibrate -- people who sp ...
- Marriott Creates Social Network For Guests
The Social Graf, Erik Sass - Tuesday, December 23, 2014
It was a busy year in social media -- so busy th ...
- Martha Stewart Holiday Items Abound At Retail Alliances
Marketing Daily, Tanya Gazdik - Monday, December 22, 2014
Although it may seem to shoppers that Martha Stewart-branded holiday products a ...
- Instagram Wants To Eliminate Spam Fake Accounts
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 19, 2014
Trying to preserve the integrity of its network in the eyes ...
- Virtual Artifact CEO Discusses Social X's Implications For Marketers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, December 17, 2014
Responding to growing demand for anonymous social networking tools, Canadian tech fi ...
- Fox Acquires Consumer Attention Market-Maker true[X], Vows To Keep It Independent
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
21st Century Fox has agreed to acquire true[X], the company founded sev ...
- Brand UPS Says This Year It's Ready
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 16, 2014
After facing criticism last year for failing to deliver thousands of packag ...
- Consumers Still Concerned About Financial Info Protection
Marketing Daily, Aaron Baar - Monday, December 15, 2014
Whatever the reason -- unfamiliarity with the protections already in place, high-publici ...
- Sideswipes: Nobody Needs You To Ask If You're Authentic
MediaDailyNews, Katie Meier - Tuesday, December 16, 2014
This week the takeaway is what it means to participate in chang ...
- Curvy Kate Launches Boudoir Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
U.K. full-figure lingerie brand Curvy Kate is launching a risqué brand call ...
- PetSmart Going Private In $8.7 Billion Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, December 15, 2014
In what is the largest private-equity deal of the year so fa ...
- Zuckerberg Nixes Facebook 'Dislike' Option, Adds Call-To-Action Buttons
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 12, 2014
Suggesting that the world is negative enough, Mark Zuckerberg just shot do ...
- Hispanics Are 'Acculturating,' But Only To A Point
Marketing Daily, Tanya Gazdik - Friday, December 12, 2014
"You can't just do a separate campaign in Spanish and think y ...
- Cross-Channel Chatter And Building Better Stories
Marketing Insider: Cross-Channel, Steve Smith - Friday, December 12, 2014
Talking the talk of cross-channel marketing and post-silo infrastructure is way ahe ...
- Instagram Thrives, Surpasses 300 Million Users
Social Media & Marketing Daily, Gavin O'Malley - Thursday, December 11, 2014
Particularly among younger users, social networks have historically had short shelf live ...
- National Car Rental Enlists 'Seinfeld' Actor
Marketing Daily, Tanya Gazdik - Thursday, December 11, 2014
"We chose Patrick Warburton because we felt he was a perfect f ...
- 'Don't Buy This Jacket' Email Helped Patagonia Sell a Lot of Jackets
Marketing Daily, Dianna Dilworth - Wednesday, December 10, 2014
Outdoor retailer Patagonia is focused on the customer in ways that mo ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
London Blog, Sean Hargrave - Thursday, December 4, 2014
With so few people clicking on ads, and many of those clic ...
- Tecate Partners With Facebook For 'Manfidence' Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 3, 2014
"Prior to launching, we tested the concept with bicultural Hispanic men 21- ...
- Girl Scout Cookie Sales Go Digital
Around the Net In Brand Marketing, Gavin O'Malley - Tuesday, December 2, 2014
Sure to stretch the country’s collective waistline, the sale of Girl Sco ...
- Johnson's Enlists Jennifer Hudson For Giving Tuesday Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 2, 2014
Johnson's is participating in the #GivingTuesday global day of giving movement wi ...
- Shatner Slams Twitter For Letting Advertisers Buy Followers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, December 31, 2014
From Alexey Karamazov to Captain Kirk to corporate spokesman, William Shatner's ran ...