- Facebook To Preload Brand Mobile Sites
Mobile Marketing Daily, Gavin O'Malley - Wednesday, August 31, 2016
Facebook is encouraging brands and their technology partners to better optimize the ...
- Snackdown! Spunkmeyer Promotes Its Expansion Into The Retail Space
MAD, Larissa Faw - Friday, August 26, 2016
Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdow ...
- Quilted Northern Celebrates National Toilet Paper Day
Marketing Daily, Tanya Gazdik - Friday, August 26, 2016
There's truly a "Day" for everything. Someone, somewhere has deemed Aug. ...
- Time For The FTC Crackdown
MediaDailyNews, Holly Pavlika - Monday, August 29, 2016
The recent crackdown on influencer content and native advertising disclosures is n ...
- Global Marketing Spend? Decline, Decline, Decline
Online Spin, Maarten Albarda - Monday, August 29, 2016
About 2,000 marketers, agency executives and media owners deliver data to Wor ...
- TV Viewers Need Time To Adjust To Changing Brand Images
TV Watch, Wayne Friedman - Friday, August 26, 2016
TV transitions aren't easy. They take time -- just ask Simon Cowe ...
- Rio Pulls Off Mostly Positive Olympics Feedback
MoBlog, Gavin O'Malley - Monday, August 22, 2016
Remarkably, considering all the bad press leading up to it, people h ...
- Verizon Offered To Install Brand Apps On Android Phones
Mobile Marketing Daily, Ben Frederick - Thursday, August 18, 2016
Verizon was apparently planning on selling the unused space in new Andro ...
- Pinterest Adds Promoted Video To Arsenal
Mobile Marketing Daily, Gavin O'Malley - Wednesday, August 17, 2016
Dubbed Promoted Video, the new product simply invites brands to share the ...
- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- Marketing Metrics Must Speak The Language Of Business
London Blog, Sean Hargrave - Thursday, August 11, 2016
Brand engagement measurement is still seen as crucial by marketers, but ...
- Marketers Fear Brand Engagement Is Not Taken Seriously
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
More than half of marketers use brand engagement as a metric ev ...
- Hearst Touts Fashion Coverage In Marketing Campaign
The Daily Blog, Erik Sass - Friday, August 5, 2016
Hearst is blowing its own horn when it comes to fashion. T ...
- AcuityAds Launches Programmatic Onboarding Program To Educate Marketers
Real-Time Daily, Philip Rosenstein - Wednesday, August 3, 2016
Tech company AcuityAds on Wednesday launches its AcuityAds Hybrid Program to tack ...
- Marketers Struggle To Determine Media Mix, Prove ROI
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2016
"Cross-platform planning and execution across all touchpoints is the key to achievi ...
- Viber Messaging, Peanuts Worldwide Dive Into Politics
Red, White & Blog, Philip Rosenstein - Tuesday, August 2, 2016
As the November 8 election looms, the Democratic and Republican parties wi ...