- New Next: The Real Name Brands
Media Magazine, Johanna Beyenbach - Thursday, January 31, 2008
People have been promoted as and acting like brands since the beginni ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, January 24, 2008
1 - Twizzlers 2 - Pedigree 3 - Brita 4 - Ke ...
- The Perfect Branded Entertainment Placement (Hint: It 's Not On Television)
MediaDailyNews, Frank Zazza - Tuesday, January 22, 2008
Striking television writers may have a lot to grouse about, but ...
- Hispanic Muscle: LATV Buys American Latino TV
MediaDailyNews, Erik Sass - Tuesday, January 22, 2008
LATV Networks is bulking up with the acquisition of American Latino T ...
- UFC Signs Sponsorship Deal With Harley
Around the Net In Media, William Spain - Monday, January 21, 2008
The Ultimate Fighting Championship has long wanted a big, mainstream sponsor ...
- ION, Omnicom Create African-American Programming Block
MediaDailyNews, Wayne Friedman - Monday, January 21, 2008
The Ion Television Network has struck a deal with Omnicom's sports a ...
- Pappas, Azteca Reach Agreement For LA Market
MediaDailyNews, David Goetzl - Monday, January 21, 2008
Station operator Pappas Telecasting has reached a five-year deal with Spanish-language netwo ...
- Kia Inks Deal With NBC
MediaDailyNews, - Friday, January 11, 2008
Kia Motors America finished its 14th straight year of sales growth ...
- Nestlé Pushes $1 Million 'American Idol' Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 10, 2008
...
- Report: Apple Close to Movie Deals
Around the Net In Online Marketing, Ross Fadner - Monday, January 7, 2008
Just when you thought media vendors were starting to turn their bac ...
- Entertainment To Be Created Within Collaborative Peer Groups
Research Brief, Jack Loechner - Friday, January 4, 2008
"Circular Entertainment," identified by Nokia as a result of a global stu ...
- Corporate Naming Rights Include Wider Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 3, 2008
The nature of the corporate naming rights deals for stadiums and aren ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, January 3, 2008
1 - VO5 2 - Victoria's Secret 3 - Nabisco 100 Calor ...
- Franklin Templeton Continues 'Nightly' Support
MediaDailyNews, - Thursday, January 3, 2008
PBS' "Nightly Business Report" can again count on Franklin Templeton Investments, whi ...