- Google To Open VC Unit
Around the Net In Online Marketing, Ross Fadner - Thursday, July 31, 2008
The Wall Street Journal reports that Google is planning to start i ...
- Consumers Confident In Banks, Survey Finds
Marketing Daily, - Wednesday, July 30, 2008
U.S. consumers may be concerned about the banking industry in general, b ...
- Advance America Buffs Image With New Ads, Online Contest
Marketing Daily, Aaron Baar - Tuesday, July 29, 2008
[Financial Services] At the heart of the promotion is a contest ...
- American Express Expands 'Members Project' Parameters
Marketing Daily, Aaron Baar - Friday, July 25, 2008
[Financial Services] "We're putting more focus in how we leverage online," sa ...
- American Express Sponsors AOL Music Tour Site
Marketing Daily, Tanya Gazdik - Friday, July 25, 2008
[Financial Services] Card holders get special discounts at www.tourtracker.com. The site's go ...
- Infiniti, Amex First Sponsors Of Slate's The Big Money Site
Online Media Daily, Tameka Kee - Friday, July 25, 2008
Infiniti and American Express have signed on as the first sponsors ...
- American Express Uses Web For 'Members Project'
Online Media Daily, Aaron Baar - Friday, July 25, 2008
For its second year, American Express has expanded the scope of i ...
- Geico Cavemen Strut Their Stuff On In-Bar Jukebox Network
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 24, 2008
Geico is taking its trademark Neanderthals out dancing, via an interactive promoti ...
- Finicky Younger Generation Tests Banks' Strategies
Marketing Daily, Aaron Baar - Wednesday, July 23, 2008
[Financial Services] "They expect what they want, when they want it a ...
- Discover Positions Self As Stretched Consumer's Ally
Marketing Daily, Aaron Baar - Tuesday, July 22, 2008
[Financial Services] The campaign, which is part of the company's two-year-old "Brighte ...
- State Farm Puts The 'Peace, Love And Drive' In Car Insurance
Marketing Daily, Aaron Baar - Thursday, July 17, 2008
[Financial Services] The campaign is meant to differentiate State Farm from t ...
- Cigna Campaigns To Redefine Industry And Its Mission
Marketing Daily, Aaron Baar - Wednesday, July 16, 2008
[Financial Services] "We are committed to ensuring the people have access ...
- Visa Solicits User-Generated Content For Olympics Effort
Marketing Daily, Aaron Baar - Monday, July 14, 2008
[Financial Services] With less than a month to go before the openi ...
- Virgin Money Unveils 'Lender Blender' To Help Struggling Students
Marketing Daily, Aaron Baar - Thursday, July 10, 2008
[Financial Services] Virgin Money USA is trying to make life a litt ...
- Fey, Scorsese Team Up For New AmEx Spot
Marketing Daily, Aaron Baar - Tuesday, July 8, 2008
[Financial services] American Express has recruited comedienne Tina Fey and filmmaker Mart ...
- Allstate Targets The Worried Middle Class, Offering Help
Marketing Daily, Laurie Sullivan - Monday, July 7, 2008
[Financial Services] While the bulk of the campaign runs nationally, television, rad ...
- MasterCard Promo Rocks With Likes Of Clapton, Bon Jovi
Marketing Daily, Aaron Baar - Thursday, July 3, 2008
[Financial Services] The television spot continues MasterCard's well-known "Priceless" theme, wherein eati ...
- Who's Accepting Pre-Approved Credit Card Offers?
Marketing Daily, - Wednesday, July 2, 2008
1. Laredo, Texas 2. Rochester, N.Y. 3. Syracuse, N.Y. 4. Harrisburg/Lancaster/Lebanon/York, P ...
- Ted Mathas Named CEO Of New York Life
Marketing Daily, - Tuesday, July 1, 2008
Mathas, 41, retains the title of president of the company, a po ...
- From Plastic To Pixels
OMMA Magazine, Steve Smith - Wednesday, July 23, 2008
Why would a lifelong New Yorker and CMO of the marquee cred ...