- The Futurist: Reaching for the Stars
Media Magazine, Greg Castronuovo - Tuesday, May 20, 2008
With help from British space scientists, a 30-second spot for Doritos wi ...
- Heinz Earmarks Up To $100 Million In Launch Support
Marketing Daily, Karlene Lukovitz - Friday, May 30, 2008
[Food] The consumer marketing giant's sales exceeded the $10 billion mark f ...
- Childhood Obesity Levels Off, Pressure on Advertisers Remains
MediaDailyNews, Erik Sass - Thursday, May 29, 2008
A new study suggests that childhood obesity may be leveling off ...
- Bad Name, Good Cookie: Hydrox Makes Brief Return
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Good news is if you're one of the thousands of Hydrox fa ...
- Regis Is Sweet On Sugar Substitute
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
...
- Mentos Spends Big To Introduce New Gum In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
...
- Kraft Among Kennedy Space Center's New Corporate Partners
Marketing Daily, Karlene Lukovitz - Wednesday, May 28, 2008
[Food] The campaign, tied in with a space adventure featuring cartoon charact ...
- Hershey's Throws Itself A Party (Or 10,000)
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
Hershey's is experimenting with a different approach to marketing some of i ...
- Vlasic Searches For Stork Baby
Around the Net In Brand Marketing, Thom Forbes - Friday, May 23, 2008
...
- Hellmann's Bows 'Real Food Summer School'
Marketing Daily, - Friday, May 23, 2008
Unilever's mayonnaise twins Hellmann's and (west of the Rockies) Best Foods a ...
- Kraft Introduces Mac & Cheese Crackers
Marketing Daily, - Friday, May 23, 2008
The crackers are even made in classic elbow macaroni shape. Kraft Macaro ...
- 100th Anniversary Is Well-Timed For Milk-Bone Strategy
Marketing Daily, Karlene Lukovitz - Friday, May 23, 2008
[Food] The Milk-Bone Moments Dog House in Times Square also served ...
- Mars Gives M&M's A Face: Yours
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 22, 2008
...
- Smart Balance Intros Butter Blend Sticks
Marketing Daily, - Thursday, May 22, 2008
Smart Balance Inc. has launched Smart Balance Butter Blend Sticks in supermarke ...
- ConAgra's Hebrew National Launches Promos
Marketing Daily, - Wednesday, May 21, 2008
Hebrew National is sending Kosher Crew teams to select events and festiva ...
- Klondike Mixes Placement, Ad Spots to Promote Contest
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2008
[Food] The latest campaign seeks to leverage the user-generated content phenomenon v ...
- Nutrasweet Takes A Marketing Shortcut
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 20, 2008
What's in a color? More than a name, apparently. As Nutrasweet introduc ...
- French's Mustard Dangles Yankees Suite In Promo
Marketing Daily, - Tuesday, May 20, 2008
From now until May 29, one person has the chance to w ...
- Campbell: Price Hikes, Competition Contribute To 3Q Soup Slip
Marketing Daily, Karlene Lukovitz - Tuesday, May 20, 2008
[Food] All of that said, emphasizing that a focus on innovation a ...
- Dippin' Dots Marks 20th With Free Ice Cream
Marketing Daily, - Monday, May 19, 2008
The brand that revolutionized the way we look at ice cream celebrat ...
- Hershey's Bliss Joins The Experiential Party
Marketing Daily, Karlene Lukovitz - Monday, May 19, 2008
[Food] The "Taste of Bliss" parties mesh naturally with the brand's messa ...
- Who's Grilling Now?
Marketing Daily, - Friday, May 16, 2008
19982007Up Total seasons31.7 38.2 6.5 Spring 31.4 37.2 5.8 Summer 46.3 49 ...
- Del Monte Names William Pearce First CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 15, 2008
...
- Wisconsin Remains Tops In Cheese Contest With California
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 14, 2008
...
- J. M. Smucker Acquires Knott's Berry Farm
Marketing Daily, - Wednesday, May 14, 2008
It was sold by ConAgra Foods, Inc. Knott's Berry Farm produces a ...
- Quaker Oats Consolidates Digital Work At Tribal DDB
Marketing Daily, - Wednesday, May 14, 2008
Quaker Oats Co. is consolidating all of its U.S. digital marketing ...
- Unilever's Wish-Bone Offers Free Dressing
Marketing Daily, - Wednesday, May 14, 2008
Hopping aboard the freebie wagon, the brand is offering a free bott ...
- Fritos, Tim McGraw Launch Spicy Jalapeno Line
Marketing Daily, - Tuesday, May 13, 2008
The Grammy Award-winning musician is collaborating with Fritos to introduce a limited-ti ...
- Carvel Goes Mobile With Summer Sweepstakes
Marketing Daily, - Friday, May 9, 2008
The nation's favorite spokeswhale, Fudgie, is breaking into mobile marketing and aski ...
- Trends Point The Way To Goji Berries, Gluten-Free Comestibles
Marketing Daily, Karl Greenberg - Thursday, May 8, 2008
[Food] The Center for Culinary Development says the group expects future tren ...