- Celebs Don't Drive Fragrance Sales
Marketing Daily, Sarah Mahoney - Friday, December 16, 2011
While stars like Jennifer Lopez, Britney Spears and, of course, Elizabeth Tayl ...
- P&G Writes E-Book On Head-Scratching Etiquette
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
The project was a logical next step for the brand, which hir ...
- Pantone/Sephora In New O-rangement?
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Women's Wear Daily is reporting that cosmetics retailer Sephora has made ...
- FTC Brings New 'Fake News' Lawsuit Against NutraSlim.com
Online Media Daily, Wendy Davis - Thursday, December 1, 2011
In the latest of a string of "fake news" cases, the Feder ...
- Women Craving Color: High-End Cosmetics Gain
Raw, Sarah Mahoney - Thursday, December 1, 2011
Women may be worried about the economy, but they are certainly splurgi ...
- Meredith Signs Kimberly-Clark For ROI Guarantees
MediaDailyNews, Erik Sass - Monday, November 28, 2011
Meredith Corp. is unveiling the first major ad client for its "Engageme ...
- L'Oreal Helps Salons Get Social
The Social Graf, Erik Sass - Friday, October 28, 2011
Salons are naturally social places, but that didn't always translate into ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- It May Be Beauty, But You Still Need The Brains
Engage:Hispanics, Nathalie Jaspar - Thursday, October 20, 2011
I was having brunch with a copywriter friend and telling her h ...
- Nielsen To Global ECD, Draftfcb, Handles Beiersdorf Biz
MediaDailyNews, - Thursday, October 6, 2011
Draftfcb named Rob Nielsen global executive creative director on the Beiersdorf accoun ...
- Estee Lauder Opens Beauty School on YouTube
VidBlog, Steve Smith - Friday, September 23, 2011
YouTube is not in need of more beauty tip videos, that ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- What Jane Fonda Means If You Market To Boomers
Engage:Boomers, Stephen Reily - Monday, September 19, 2011
Fonda's recently published memoir, Prime Time: Love, health, sex, fitness, friendship, spir ...
- NBC's Daily Candy Tours P&G Promo
MediaDailyNews, Wayne Friedman - Friday, September 16, 2011
Now part of NBCUniversal's array of woman-targeted entertainment platforms, online site Dai ...
- Scientist For P&G's Olay Brand Looks For Dermatologic Fountain Of Youth
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Rosemarie Osborne, a self-described "skin junkie," is the chemist behind P&G's Ol ...
- Beauty Brands' Organic Marketing Claims Fall Short
Marketing Daily, - Thursday, August 25, 2011
A new study from the London-based Organic Monitor reports that the formulatio ...
- Nivea Says Sorry, Withdraws Controversial Ad In 'Esquire'
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Skin care company Nivea has offered a mea culpa for an ...
- Opportunity: Find Right Formula For Body Lotion
Marketing Daily, Nina Lentini - Thursday, August 18, 2011
Manufacturers of a body lotion that leaves skin feeling moisturized yet n ...
- Organic Cosmetic Brands Fall Short Of Claims
Marketing Daily, - Monday, August 15, 2011
A study finds few natural & organic cosmetic brands are living ...
- Axe Losing Mojo To Old Spice, Right Guard
Marketing Daily, Tanya Gazdik - Friday, August 5, 2011
"With Old Spice and Right Guard making gains in consumer perception, the ...
- Schick Does Promotional Deal With Thrillist.com
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Schick Hydro Blast razor is running a promotion on Thrillist's JackThreads.com fashi ...
- Something To Get In A Lather About
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 2, 2011
It seems perverse to declare a day in which the richest count ...
- Lipstick Effect: Luxury Beauty Sales Boom
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2011
Those gains, however, make quite a contrast to the luxury market ...
- Maybelline, Target Give Great Lash A Facelift
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Starting with the basic pink-and-green packaging that has been used since t ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Women Spend More On Fragrance, Downscale Nails
Marketing Daily, Sarah Mahoney - Wednesday, June 15, 2011
There are indications women will continue to beef up their beauty ba ...
- Procter & Gamble Launches App For Grooming
Online Media Daily, - Wednesday, June 15, 2011
P&G Beauty & Grooming has launched a free iPhone and Android a ...
- Luxury Lipstick Index Perks Up
Marketing Daily, - Tuesday, June 7, 2011
After almost a decade of declining sales, women are putting color ba ...
- Clairol Styles Free App
Online Media Daily, - Wednesday, May 25, 2011
The Daily Haircast, a free app sponsored by Clairol Perfect10, can ...