- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- POM Suit Taking On FTC Re: Advertising Issues
Marketing Daily, - Tuesday, September 28, 2010
The suit, which contends that the FTC is attempting to encroach ...
- Not So Wonderful: FTC Calls POM Ads Deceptive
Marketing Daily, Karlene Lukovitz - Monday, September 27, 2010
"When a company touts scientific research in its advertising, the research mu ...
- Survey: Most Feel Helpless Over Healthcare Costs
Marketing Daily, - Monday, September 27, 2010
While most consumers do not fully understand Healthcare Reform, they do anticipa ...
- Nestle Sets Up Unit To Market Diabetes And Obesity Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Nestlé is setting up Nestlé Health Science SA to develop personalized nutriti ...
- Fair Balance In Fifth Grade
Marketing: Health, Katy Thorbahn - Friday, September 24, 2010
All of this planning reminded me of a play my son's fif ...
- Just An Online Minute... Brgr Launches, Attracts Bloggers And Magic
Just An Online Minute, Kelly Samardak - Thursday, September 23, 2010
What a cast of characters. I feel like I'm writing an IM ...
- Who Eats A Good Breakfast?
Marketing Daily, - Thursday, September 23, 2010
Top 10 DMAs in which reside adults who agree with the statemen ...
- FDA Hears Activists' Concerns About 'Frankenfish'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Activists yesterday threw out their best lines against a genetically modified fi ...
- Most Marketers Ignore An Oversized Demographic
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
More than 68% of Americans are overweight, according to the Centers f ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Media Planning For A Boring Planet
Marketing: Health, Ted Smith - Friday, September 17, 2010
The truly new media plans will be very digital, but that ...
- McDonald's Is Target Of Ad Linking It To Heart Disease
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
Julie Jargon reports that a TV ad is set to air tod ...
- Merck Sponsors HIV Education Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2010
In addition to combating the stigma associated with HIV, the campaign al ...
- Packaged Food Manufacturers Rethink School Lunch
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
Emily Bryson York reports that the demand for convenient packaged food th ...
- Healthier Options Key To Reviving Lunch Business
Marketing Daily, Karlene Lukovitz - Thursday, September 9, 2010
Certainly, other operators have noted the trend-bucking success of chains with forma ...
- Weight Watchers Asks Members To 'Lose For Good'
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2010
Through Oct. 23, as Weight Watchers members and online subscribers lose weig ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- A Doctor In The House?
Research Brief, Jack Loechner - Thursday, September 9, 2010
According to the comScore/ImpactRx Physician Behavioral Measurement solution, 81% of physicians onli ...
- This Is Not Your Mother's Brown Bag Lunch
Engage:Moms, Camilla Retecki - Wednesday, September 8, 2010
Seeking convenient alternatives to modify their family's eating habits, Moms will substitu ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Brand Owners Target Health-Conscious Shoppers
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- V8 Launches Spicy, Low-Sodium Variety
Marketing Daily, - Thursday, September 2, 2010
The "kicked-up" version of V8's existing low-sodium variety offers "the spice a ...
- Tags And Tone Tell Much Of The Story At ChickRx
Marketing: Health, Chad Capellman - Friday, September 3, 2010
A new health site, ChickRx.com, embraces that sentiment and in the proce ...
- Target Opening Eight More Retail Medicine Clinics
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
Target is opening five retail medicine clinics this month in the Chica ...
- Integrated Online Campaign: Health/ Pharmaceutical: Publicis Modem; Sanofi Pasteur, "Voices of Meningitis"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Publicis Modem Sanofi Pasteur, "Voices of Meningitis" HEALTH/ PHARMACEUTICAL To promote awarene ...
- Integrated Online Campaign: Health/ Pharmaceutical: Hill Holliday; Novartis, "1in3People.com"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Hill Holliday Novartis, "1in3People.com" HEALTH/ PHARMACEUTICAL Hypertension, or high blood pressue, ...
- Integrated Online Campaign: Health/ Pharmaceutical: Digitas Health; MedImmune/FluMist, "Good to Share"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Digitas Health MedImmune/FluMist, "Good to Share" HEALTH/ PHARMACEUTICAL In response to t ...