- Monopoly Celebrates Birthday By Giving Away The Bank
Marketing Daily, - Thursday, July 15, 2010
Hasbro's Monopoly is turning 75 this year, and to celebrate, it's givi ...
- GM Says Volt Is Good-To-Go
Marketing Daily, - Wednesday, July 14, 2010
General Motors says it will offer an eight-year/100,000-mile warranty on the lithium-i ...
- Survey: Krispy 'Cremes' Competitors
Marketing Daily, Karlene Lukovitz - Wednesday, July 14, 2010
While Starbucks pulled the most votes when consumers were asked to na ...
- P&G, Kraft, Target Partner For Feeding America
Marketing Daily, - Wednesday, July 14, 2010
Target, which has already made major commitments to fight childhood hunger a ...
- Macy's, Penney Unleash Epic Back-To-School Efforts
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
With the nascent retail recovery showing alarming signs of pooping out, exper ...
- Verizon To Begin Offering Droid X
Marketing Daily, - Wednesday, July 14, 2010
Verizon Wireless will begin offering Motorola's Droid X smartphone on July ...
- BFGoodrich New Work Features Animal Metaphors
Marketing Daily, Karl Greenberg - Wednesday, July 14, 2010
Remember the tiger in your tank? Tiremaker BFGoodrich wants to put ...
- Don Francisco's Coffee Launches Super-Premium Line
Marketing Daily, - Wednesday, July 14, 2010
Don Francisco's Coffee, from F. Gavina & Sons, Inc., has introduced ...
- Chase, IHG Intro New Credit Card
Marketing Daily, Aaron Baar - Wednesday, July 14, 2010
Chase Card Services and InterContinental Hotels Group took the adage "Give t ...
- Legacy Campaign Includes Social Media
Marketing Daily, Karl Greenberg - Wednesday, July 14, 2010
The American Legacy Foundation's 10-year-old Truth campaign recently launched a new ...
- Starbucks Tops 10 Million Facebook Fans
Marketing Daily, Mark Walsh - Wednesday, July 14, 2010
A year ago, Starbucks knocked off Coca-Cola as the most popular corpora ...
- There's A Public Relations Worm In Apple's Apple
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
Pride goeth before the fall in stock price, Robert Cyran tells ...
- George Steinbrenner: Marketing Bully and 'Game-Changer'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
Rich Thomaselli collects some colorful descriptors -- irascible, cantankerous, monster -- ...
- Obama Expected To Boost Electric Calls During Factory Visit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
President Barack Obama is visiting the site of a future battery pla ...
- Beverage Industry Lobby Defeats Soda Taxes After Initial Setback
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
After Washington state passed a tax on soda and other sugary beverag ...
- How To Create A Customer Advocacy Program
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
Web customer strategist Jeremiah Owyang, a partner at Altimeter Group, offers ...
- Stella Artois Positions Its Beer As A 'Thing of Beauty'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
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- Planet Hollywood Taps New CEO, Plans To Expand Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
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- It's Christmas In July Again For Toys R Us
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
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- Chevrolet Launches iPhone App
Marketing Daily, - Tuesday, July 13, 2010
Chevrolet has created a shopping app for the iPhone, iPod touch a ...
- Deloitte Study: Consumers Love Spending Less
Marketing Daily, Sarah Mahoney - Tuesday, July 13, 2010
The good news from Deloitte's "New American Pantry" is that the va ...
- Top Execs Dish About Social Media Strategies
Marketing Daily, Karlene Lukovitz - Tuesday, July 13, 2010
What do senior management executives at CPG companies and retailers think abo ...
- Pampers Partners With Abbott For Web Series
Marketing Daily, Karl Greenberg - Tuesday, July 13, 2010
Procter & Gamble's Pampers division is launching a series of Web-based vide ...
- Activision Hires Deutsch's Hirshberg
Marketing Daily, - Tuesday, July 13, 2010
Activision Blizzard has hired Deutsch LA CEO and chief creative officer Er ...
- Mobile Banking Rising, But Not 'Game Changer'
Marketing Daily, Aaron Baar - Tuesday, July 13, 2010
Consumers are becoming more accustomed to mobile banking services, but that doesn ...
- Range Rover, Suzuki Top AutoPacific List
Marketing Daily, Karl Greenberg - Tuesday, July 13, 2010
AutoPacific says the big winner in its 2010 Ideal Vehicle Awards ...
- Meredith Acquires (The Rest Of) Hyperfactory
Online Media Daily, Gavin O'Malley - Tuesday, July 13, 2010
Continuing to bolster its digital marketing assets, Meredith Corp. on Tuesday announc ...
- GM Offers Hands-On Role To 'Vette Buyers
Marketing Daily, Karl Greenberg - Monday, July 12, 2010
Chevrolet is launching its first TV ad for Corvette in five year ...
- Not Just A Fun Place To Stay: 'Y' Rebrands
Marketing Daily, Aaron Baar - Monday, July 12, 2010
Designing a new brand platform for a 160-year-old organization is no ea ...
- Innovation, Emerging Markets Are CPGs' Future
Marketing Daily, Karlene Lukovitz - Tuesday, July 13, 2010
To achieve sales growth and strong financial performance going forward, consumer produ ...