- How To Minimize Regret
Email Insider, David Baker - Monday, September 14, 2015
The term "minimizing regret" in scientific circles can be defined as usi ...
- 'Choice' In The Subject Line Boosts Engagement
Email Marketing Daily, Laurie Sullivan - Friday, September 11, 2015
Marketers sent more email between April and June 2015. Some 52% ...
- Disney's Staggs: No Worries About TV Scatter Market
MediaDailyNews, Wayne Friedman - Friday, September 11, 2015
Walt Disney's ABC and ESPN outperformed in the upfront advertising market th ...
- Mindshare Bolsters Its 'Loop'
MAD, Larissa Faw - Tuesday, September 8, 2015
Over the next several months, the agency will add a number ...
- Hailo's CMO Tells Marketers To 'Man Up' And Get Control Back From Procurement
Around the Net In MAD London, Sean Hargrave - Tuesday, September 8, 2015
Speaking at a Guardian event about brands, agencies and payment terms, Hailo ...
- Pope Up
Real MAD, Stan Mack - Tuesday, September 8, 2015
...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Traditional Media Advertisers Need To Evolve
MediaDailyNews, Derek Harding - Wednesday, September 2, 2015
Advertisers and the media agencies that support them have not made t ...
- Innovation Comes From Inspiration -- And No Computer Has EVER Been Inspired
Online Spin, Cory Treffiletti - Wednesday, September 2, 2015
Programmatic and automation will never take over the marketing industry 100% becau ...
- Marketing & Riding the Internet of Things Wave
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
The Internet of Things (IoT) isn't going to arrive one day wi ...