- When An Irresistible Force Meets An Immovable Object
Audience Buying Insider, John Piccone - Friday, May 30, 2014
In the boxing ring of TV are two fighters. In the ne ...
- FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will s ...
- Notonthehighstreet.com Seeks Digital Planning And Buying Agency
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Notonthehighstreet.com has called a pitch for its digital media planning and buyi ...
- J&J Awards OMD $1 Billion U.S. Media-Buying Account
MAD, Steve McClellan - Friday, May 23, 2014
In a move that took the industry by surprise, pharmaceutical and consum ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as ...
- Navy Gives LCE $85 Million Contract Extension
Mediapsssst, Richard Whitman - Monday, May 26, 2014
Lowe Campbell Ewald staffers will return to work today with big smile ...
- Media Buyers Cautious Of Facebook Video Ads
Social Media & Marketing Daily, Mark Walsh - Thursday, May 22, 2014
Facebook in March formally announced the launch of Premium Video Ads followi ...
- Essence Promotes Christian Juhl To Global CEO
MAD, Steve McClellan - Tuesday, May 20, 2014
Independent digital shop Essence has promoted Christian Juhl to Global CEO. Juh ...
- Are Large Upfront Agency Commitments Replacing Strategic Thinking?
Online Spin, Cory Treffiletti - Wednesday, May 21, 2014
Agencies are searching for a way to remain relevant in the da ...
- Omnicom Wins Majority Of Heinz Planning And Buying
Around the Net In MAD London, Sean Hargrave - Monday, May 19, 2014
Heinz has awarded the majority of its global media planning and buyi ...
- Rubicon Project Unveils 'Programmatic Direct' Platform, Launches In Mobile-Only Beta
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
In the programmatic ad space, private exchanges and "programmatic direct" software ha ...
- Half Of Agencies Plan To Spend 60% Programmatically By 2015
Around the Net in Real-Time, Tyler Loechner - Thursday, May 15, 2014
Forbes, citing a new AdExchanger report, has reported that "the majority ...
- PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile
Real-Time Daily, Tyler Loechner - Friday, May 16, 2014
In a bid to capitalize on two of the largest trends ...
- Heinz Splits $250 Million Global Media Chores Between IPG And Omnicom
MAD, Steve McClellan - Wednesday, May 14, 2014
Food and condiments marketer H.J. Heinz has split its global media agen ...
- Adobe Steps Up Focus On Real-Time, Predictive Media Buying And Analytics
Real-Time Daily, Laurie Sullivan - Wednesday, May 14, 2014
Accurately predicting campaign performance across desktops and mobile platforms requires skill, b ...
- WPP's Maxus Poaches PHD's Williams For NA CEO Role
MAD, Steve McClellan - Monday, May 12, 2014
Steve Williams, who had been head of PHD's New York office, ...
- Asics Reviews Media Buying And Selling Brief
Around the Net In MAD London, Sean Hargrave - Monday, May 12, 2014
Japanese sportswear brand Asics is calling a global review of its med ...
- AMV BBDO And PHD Win GBP85m Smart Meter Campaign
Around the Net In MAD London, Sean Hargrave - Friday, May 9, 2014
Abbott Mead Vickers BBDO is to be handed the creative brief, a ...
- E*Trade Shifts Media To WPP
MAD, Steve McClellan - Thursday, May 8, 2014
The holding company will use a "Team WPP" approach to the assignme ...
- Fox Pushes For C7 Ratings, Boosts Revenues By 12% In 3Q
MediaDailyNews, Wayne Friedman - Thursday, May 8, 2014
Just days before Fox's upfront TV presentation -- as well as oth ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...
- Goodstuff Drops Posterscope To Take Outdoor In-House
Around the Net In MAD London, Sean Hargrave - Thursday, May 8, 2014
After next week Omnicom-backed outdoor agency Goodstuff will be handing media buyi ...
- AOL Acquires Big Data Platform Convertro
MediaDailyNews, Tyler Loechner - Tuesday, May 6, 2014
AOL on Tuesday announced that it has entered an agreement to acqui ...
- easyProperty Appoints Starcom To GBP5m Planning And Buying Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, May 6, 2014
Starcom has been appointed by easyProperty, the online estate agency set ...
- Programmatic Software Maker DataXu Acquires JasperLabs
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, May 2, 2014
Boston programmatic software provider DataXu has acquired San Francisco-based JasperLabs, according ...
- MediaCom Scoops 100m Euro eBay EMEA Account
Around the Net In MAD London, Sean Hargrave - Friday, May 2, 2014
eBay has consolidated its EMEA media planning and buying both online a ...