- ZenithOptimedia Aligns With NinthDecimal For Omni-Channel Measurement
MAD, Larissa Faw - Tuesday, March 31, 2015
ZO will pair NinthDecimal's LCI measurement platform and proprietary insights with ZO ...
- SMG Launches Addressable TV Measurement Tool
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps T ...
- Social Network Helps Deal With Depression
The Social Graf, Erik Sass - Tuesday, March 31, 2015
Mental health is very much in the news lately. An article fr ...
- ZO Cuts Its 2015 Global Ad Spending Forecast
MAD, Larissa Faw - Sunday, March 29, 2015
The agency cites a slowdown in China as well as ongoing turmo ...
- TV Everywhere Makes Gains, iPad Viewing Most Popular
MediaDailyNews, Wayne Friedman - Friday, March 27, 2015
TV Everywhere efforts are forecast to make stronger gains in terms ...
- TV Upfront Forecast To Be Weak
MediaDailyNews, Wayne Friedman - Friday, March 27, 2015
It looks like there will be a repeat of the weak ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Real-Time Daily, Joe Mandese - Monday, March 30, 2015
Programmatic media-buying is growing fast, but in an apparent paradox, it ...
- For Cord-Cutters Prime Time Is, Well, Prime Time
MAD, Larissa Faw - Thursday, March 26, 2015
According to the latest Horizon Media research on cord-cutters, as a gro ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- A La Carte Cable Programming Would Carry Fat Price Tag
MediaDailyNews, Wayne Friedman - Thursday, March 26, 2015
Cable networks in a fully a la carte programming TV world wou ...
- Google Takes Backseat To Facebook's Digital Display Ad Revenue
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2015
Google takes the No. 2 position in digital display advertising revenue behi ...
- U.S. Broadband Speeds Show Increase
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, March 25, 2015
The average downstream broadband speed is now 33.9 Mbps in the U.S ...
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
A panelist at the Content Council's conference summed up the importance ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecti ...
- Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Media company Cision reported Monday the acquisition of Viralheat, a social to ...
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Four of the largest U.S. advertisers spent fewer dollars in 2014 th ...
- The Viewable Impression: The First Step To An Audience-Based Digital Currency
MediaDailyNews, George Ivie - Monday, March 23, 2015
The development of a Viewable Impression standard represents a key interim st ...
- NCAA Basketball Tourney Delivers For CBS
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
The NCAA College Basketball Tournament took over the headlines when it ca ...
- Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld
MediaDailyNews, Joe Mandese - Sunday, March 22, 2015
Following more than a year of extensive auditing of its TV audien ...
- Google Fiber TV Ad Trials Test Real-Time Data
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2015
TV measurement continues to rapidly change, but traditional gross ratings points th ...
- One In Three Americans Changed Online Behavior Because Of Surveillance
The Social Graf, Erik Sass - Monday, March 23, 2015
The revelations of widespread government surveillance by NSA contractor Edward Snowden m ...
- Big Events Cause Slight Uptick In 2014 Ad Spend
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
U.S. advertising spending didn't exactly explode last year, but it wasn't total ...
- Political TV Ads Are Squeezing Out Key Categories
MediaDailyNews, Wayne Friedman - Monday, March 16, 2015
Increasing political TV advertising could be squeezing out core local TV markete ...
- Social Media Drives News Consumption For Millennials
The Social Graf, Erik Sass - Tuesday, March 17, 2015
Lambasting younger generations seems to be an American pastime -- but ...
- NBC Ratings Lead Broadcast Nets
MediaDailyNews, Wayne Friedman - Friday, March 13, 2015
With about 12 weeks left of the 2014-2015 TV season, NBC ...
- Conde Nast Sets Digital Record For Sites, Video Channels
MediaDailyNews, Erik Sass - Friday, March 13, 2015
Conde Nast set a record for its digital audience size in Februa ...
- Box-Office Revs Down In 2014, Global Revs See Slight Gain
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2015
The Motion Picture Association of America says domestic U.S. box office resul ...
- Cable Networks Endure Ratings Drops
MediaDailyNews, Wayne Friedman - Tuesday, March 10, 2015
Cable networks' unexpected ratings declines a year ago were largely due ...
- Media Companies Take Stock Hit
MediaDailyNews, Wayne Friedman - Tuesday, March 10, 2015
A rough day in the stock market -- the worst in fi ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds
RTBlog, Tyler Loechner - Wednesday, March 11, 2015
Native ads on mobile sites receive twice as much "visual focus" fr ...