- Clear Channel Buyout: Not So Clear
MediaDailyNews, Erik Sass - Wednesday, March 26, 2008
One of the largest private equity buyouts ever of a major med ...
- Alternative Media Spending To Hit $161 Billion In 2012
Online Media Daily, Mark Walsh - Wednesday, March 26, 2008
Spending on so-called alternative media, including social networks, digital out-of-home networks a ...
- Study: Outdoor Ads Grew Faster Than Most Media in '07
Around the Net In Media, William Spain - Thursday, March 20, 2008
...
- Building Online Brand Awareness: It's All About Integration
Online Media Daily, Tameka Kee - Tuesday, March 18, 2008
HOLLYWOOD, Calif. -- Marketers can leverage the Web to raise brand awarenes ...
- Reactrix Eyes Interactive Place-based Commerce
MediaDailyNews, Erik Sass - Monday, March 17, 2008
Reactrix wants to begin including interactive commercial transactions in the capabilities ...
- Zoom Dominates Barroom, Restaurants, Nightclubs Too
MediaDailyNews, Joe Mandese - Thursday, March 13, 2008
Zoom Media & Marketing Wednesday said it agreed to acquire Alloy's Insi ...
- Zoom Expands Nightlife Portfolio With Insite Buy
MediaDailyNews, Erik Sass - Thursday, March 13, 2008
Alloy Media + Marketing has sold its Insite nightlife ad network, includi ...
- Action! Movie Theaters Beef Up Interactive Displays
MediaDailyNews, Erik Sass - Tuesday, March 11, 2008
The deals are coming fast and furious in place-based video and out-of-ho ...
- Correction: SeeSaw Does Not Operate Digital Networks
MediaDailyNews, - Tuesday, March 11, 2008
An article published in MediaDailyNews on March 6 titled "Place-based Video Targe ...
- New Digital Displays For 'LA Times,' NYC Buses
MediaDailyNews, Erik Sass - Thursday, March 6, 2008
The Los Angeles Times is teaming with Clear Channel Outdoor to bri ...
- Place-Based Video Targets Nightlife
MediaDailyNews, Erik Sass - Thursday, March 6, 2008
Call it bar-casting. Whatever the name, bars are increasingly popular venues f ...
- Arbitron: Public Likes Digital Billboards
MediaDailyNews, Erik Sass - Tuesday, March 4, 2008
Digital billboards got two boosts yesterday. The first came from an Arbitr ...
- Screenvision Targets African-Americans
MediaDailyNews, Erik Sass - Tuesday, March 4, 2008
Screenvision is launching a new, dedicated multi-platform program targeting African-American moviegoers call ...
- Lamar Buys Vista, Outdoor Poised for Shakeout
MediaDailyNews, Erik Sass - Monday, March 3, 2008
Out-of-home advertising may be getting a long-overdue visit from the consolidation fair ...