- Science Educated Heavily Influence Affluent Market
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
What it found avers the "revenge of the nerds" dictum that t ...
- Nielsen Catalina, 4INFO Combine For Mobile Ad Measurement
Online Media Daily, - Wednesday, May 4, 2011
Two years ago, Nielsen Co. combined its media data expertise with Catali ...
- Moms Need Social Sharing For Show & Tell And Listen & Learn
Research Brief, Jack Loechner - Thursday, May 5, 2011
A new study, from Lucid Marketing with Moms.com, "How U.S. Moms Sha ...
- Study: Good Customer Service Earns Rewards
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2011
But despite the greater value Americans are placing on customer service, ma ...
- Small Business Investing in Growth
Research Brief, Jack Loechner - Wednesday, May 4, 2011
According to the American Express OPEN Small Business Monitor, more small busine ...
- Video News is Good News: 85% of Media Sites Now Use Video
VidBlog, Steve Smith - Wednesday, May 4, 2011
The explosion in syndicated content, easily embeddable code, and the torrents ...
- Corporate Reputations In The Sink
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
In a new poll by Harris Interactive, 77% of respondents say corpora ...
- Victory A Victor In Pied Piper Bike Brand Study
Marketing Daily, Karl Greenberg - Monday, May 2, 2011
American and European motorcycle brands are very good at something the impo ...
- Walgreens, CVS, RiteAid Expand Clinic Offerings
Marketing Daily, Sarah Mahoney - Monday, May 2, 2011
Sales at these clinics have been growing, up to $733.4 million th ...
- Big Bang: TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2011
The percentage of U.S. households with television has declined for the fir ...
- Nielsen Media Client Chief Thomas Stepping Down, Will Be Replaced By China Chief Barns
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2011
Dave Thomas, a long-time Nielsen Co. executive who helped cable networks devel ...
- Tablets Have Not Captured All Digital Book Readers
Research Brief, Jack Loechner - Tuesday, May 3, 2011
According to media and publishing forecast firm Simba Information's "Trade E-Book Publishi ...
- New Travel Study Defines Digital Genius
Marketing: Travel, Gary Leopold - Monday, May 2, 2011
The first-ever look at the Digital IQ of leading travel brands revea ...
- First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With Strata
MediaDailyNews, Joe Mandese - Monday, May 2, 2011
Rentrak, the first aggregator of digital set-top TV audience data to integra ...
- Like It or Leave It
Research Brief, Jack Loechner - Monday, May 2, 2011
According to a 2011 National Online Consumer Behavior study by CityGrid Med ...