- Holidays Put Women In Contradictory Moods
Marketing Daily, Sarah Mahoney - Tuesday, November 20, 2012
To reach women during the holidays, maybe marketers should turn up t ...
- Avid Local Searchers A Powerful Subset
Research Brief, Jack Loechner - Wednesday, November 21, 2012
According to results from a recent National Survey by YP, described ...
- Study: Readers Like Links To Related Articles
Around the Net In OMD Europe, Nina Lentini - Monday, November 19, 2012
Links to related articles are key to keeping readers engaged online, ...
- On Edge: The Next Generation Explained
Marketing Daily, Aaron Baar - Monday, November 19, 2012
Having lived through a global recession and no guarantee of higher educatio ...
- Music, Food, Lifestyle Programs Lift Buzz
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
It's about the buzz. And that's what NBCUniversal Integrated Media purports ...
- This Weekend, Online Deals Practically Inevitable
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also repor ...
- Google Searches Rise, But SMBs Miss Opportunities
Online Media Daily, Laurie Sullivan - Monday, November 19, 2012
Searches for the keyword term "holiday gift" on Google.com continue to clim ...
- Touchy-Feely Prompts Luxury Retail Stores Over Online
Research Brief, Jack Loechner - Tuesday, November 20, 2012
According to a new Luxury Shopping Survey from Accenture, half of U. ...
- 5 Most Effective Alcohol Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 19, 2012
Budweiser, Miller and Coors are absent from the AceMetrix list. On t ...
- Magazines Have Better ROI Than Web, TV
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Magazines show a higher average ROI than any other media channel involve ...
- Millennials Optimistic Despite Economic Woes
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
The global study found that young people in Spain felt most affect ...
- Americans, Chinese Swoon For 'Made In USA' Label
Marketing Daily, Sarah Mahoney - Friday, November 16, 2012
While Chinese consumers have long been fans of American brands, "we weren ...
- Related Article Links Are Most Important For "More Information"
Research Brief, Jack Loechner - Monday, November 19, 2012
According to a new study by nRelate, conducted by Harris Interactive, Behavi ...
- Cowabunga Dude: Riding Forrester's Bid Management Wave
SearchBlog, Laurie Sullivan - Monday, November 19, 2012
Conversions no longer happen from just one device. Several can contribute ...
- Booming Affluence In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
China wants its economic engine to be fueled by more domestic deman ...
- NPD: Digital-Distributed Game Sales Up
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
NPD's quarterly gaming sales report says digital distribution is behind the gami ...
- Less Store Traffic As Black Friday Shifts To Cyberspace
Marketing Daily, Sarah Mahoney - Thursday, November 15, 2012
The NRF says it expects some 147 million people to brave t ...
- Imported Beer Rebounds In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, November 15, 2012
After sinking to its lowest U.S. consumer satisfaction levels in two yea ...
- Finalists In Running For Nielsen Green
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
In time for the eco-centric Los Angeles Auto Show, market data fi ...
- Private-Label Growth Slows; Value Still Matters
Marketing Daily, Aaron Baar - Thursday, November 15, 2012
According to the latest "Times & Trends Report" from SymphonyIRI, national bra ...
- Top 10 Holiday Gift Predictions for The Home
Marketing Daily, Nina Lentini - Friday, November 16, 2012
1. Single-Serve Brewing Systems – One of the hottest trends in kitchen electric ...
- Tablets Capturing Newspaper Viewers
Research Brief, Jack Loechner - Friday, November 16, 2012
According to a recent comScore study, from its TabLens service, nearly ...
- Gift Card Spend To Reach $28.8 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
The National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsig ...
- Most Tablet Users Curious About Publications
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Two thirds (68%) of tablet owners have read newspapers or magazines ...
- Can The Way To His Heart Now Be Through Mobile?
Engage:Men, Rob Jewell - Thursday, November 15, 2012
With Mobile Internet usage ramping up substantially faster than desktop Internet usa ...
- Brainy Secrets: Gen Y, Boomers Shop Differently
Marketing Daily, Sarah Mahoney - Wednesday, November 14, 2012
"A big issue is that we all tend to feel overwhelmed wh ...
- Survey Probes The 'CEO-Marketer Divide'
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2012
These CEOs indicated that they perceive marketers as: not being able ...
- Consumers Rank Chick-fil-A #1 Chicken Chain
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2012
Chick-fil-A was voted favorite chicken chain in a national survey on restaura ...
- National Brands Do Local Digital Marketing
Research Brief, Jack Loechner - Thursday, November 15, 2012
According to the findings of the "National Brand Use of Digital ...
- Luxury Car Brands Move Ads Online
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
Luxury automobile makers are doing more online advertising, per Martini Media. T ...