- Seniors Order Online, Pick-up At Store
Research Brief, Jack Loechner - Monday, June 23, 2014
The World Health Organization reports that 2 billion people will be ...
- Majority Of Americans Oppose Comcast/TWC Deal
Marketing Daily, Aaron Baar - Thursday, June 19, 2014
"Most consumers are concerned it's going to result in a worse situati ...
- Meeting the Multiple Needs of the Mobile Shopper
MobileShopTalk, Chuck Martin - Friday, June 20, 2014
Shopping with mobile is becoming both easier and a bit more comple ...
- Agency Business Up, Ad Budgets Up, Suspicious of Industry Data
Research Brief, Jack Loechner - Friday, June 20, 2014
A recent survey of advertising agencies, conducted by STRATA, found that 6 ...
- Missing Ingredient In Agency-Client Relationships: Trust
MAD, Larissa Faw - Wednesday, June 18, 2014
Although nearly all advertising and marketing executives say the best work com ...
- Independence Day Prompts Travel, Deals
Marketing Daily, Tanya Gazdik - Wednesday, June 18, 2014
More people are taking to the roads and airways this July ...
- Blame Bluetooth, As J.D. Power IQS Slips
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
Overweight key fobs and ignitions are in the news but it's telemati ...
- Entertainment and Media Pushing Digitalization
Research Brief, Jack Loechner - Thursday, June 19, 2014
In 2018, 33% of total advertising revenue is forecast to be digita ...
- Back-To-School Timing, Tips For Social And Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, June 19, 2014
More than $3 of every $5 aimed at back-to-school clothes and suppli ...
- Teens' Favorite Social Network: Texting
The Social Graf, Erik Sass - Thursday, June 19, 2014
Texting is far and away the most popular form of social med ...
- Millward Brown Acquires Strategy Shop EffectiveBrands
MAD, Larissa Faw - Tuesday, June 17, 2014
WPP ad-marketing research unit Millward Brown has acquired marketing strategy consulting fi ...
- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedl ...
- CMOs Must Adapt To Digital Reality
Marketing Daily, Aaron Baar - Wednesday, June 18, 2014
"The way that marketing has been defined in the past needs ...
- Millennial Shoppers Oscillate Between Online, Off
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
It's hard to generalize about a demographic bounded by high school senio ...
- Executive Decisions: Gut Feel, Big Data or Collaborative?
Research Brief, Jack Loechner - Wednesday, June 18, 2014
According to a report by The Economist Intelligence Unit, sponsored by Appli ...
- Kenshoo Reveals Search, Facebook Advertising Investment Formula For Success
SearchBlog, Laurie Sullivan - Wednesday, June 18, 2014
Kenshoo has released a formula for investments in paid search and Facebo ...
- Video Views Via Mobile/Tablet Up 532% Since 2012--But Don't Forget Connected TVs
VidBlog, P.J. Bednarski - Wednesday, June 18, 2014
More than 20% of our video viewing now happens on a mobi ...
- Smartwatches Hot, But Lack Killer App
Marketing Daily, Aaron Baar - Tuesday, June 17, 2014
"The way I look at Samsung's dominance over a start-up like Pebb ...
- Small Restaurant Chains See Satisfaction Gains
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2014
Small restaurant chains have made gains in customer satisfaction ratings over la ...
- Print Plus Digital Increasing World Wide Newspaper Audiences
Research Brief, Jack Loechner - Tuesday, June 17, 2014
According to the annual World Press Trends survey released Monday by t ...
- IOS Users Like Health Apps; Android Prefer Fitness
Marketing Daily, Aaron Baar - Friday, June 13, 2014
Health and fitness may be two of the hottest categories when ...
- The Mobile Traveler & Upscale Hotels
MobileShopTalk, Chuck Martin - Monday, June 16, 2014
With travelers being increasingly mobile, most luxury hotel brands are investing ...
- Almost Half of U.S. HH Have A Separate TV Connection To The Internet
Research Brief, Jack Loechner - Monday, June 16, 2014
According to new consumer research from Leichtman Research Group, (LRG), 49% ...
- PopSugar, Ulive Quiz Women To Get Attitudes About Online Video
Around the Net in Video, P.J. Bednarski - Friday, June 13, 2014
PopSugar and Ulive conducted a study to find out what women wa ...
- Are Video Ad Spend Projections Too Low?
Around the Net in Video, P.J. Bednarski - Friday, June 13, 2014
PwC’s digital video ad spend forecast for 2018 was too low sa ...
- In-Store Tops Advertising As Influencer Of Father's Day Purchases
MAD, Larissa Faw - Thursday, June 12, 2014
Although only 60% of children celebrate Father's Day, more than two-thirds ...
- Email & Getting the Message to Mobile Shoppers
MobileShopTalk, Chuck Martin - Friday, June 13, 2014
Marketers have a relatively good chance at reaching mobile shoppers by ema ...
- Personal Entertainment Drives Binge Viewing
Research Brief, Jack Loechner - Friday, June 13, 2014
According to the ARRIS 2014 Consumer Entertainment Index, broadcast TV remains t ...
- Very Small Businesses Use Social Media, But Not So Well
The Social Graf, Erik Sass - Friday, June 13, 2014
Most very small businesses (VSBs) are using social media, but they don ...
- Chromecast Popular, Not Often Used
Marketing Daily, Aaron Baar - Wednesday, June 11, 2014
"Consumers are very particular about their viewing habits," Brett Sappington, director ...