- C-Sweet or C-Suites?
Research Brief, Jack Loechner - Thursday, June 12, 2014
According to a recent survey from Active International, CEOs can best achie ...
- When Are Crowds Not So Wise?
Search & Performance Insider, Gord Hotchkiss - Thursday, June 12, 2014
Since James Surowiecki published his book "The Wisdom of Crowds," the comm ...
- Data Quality Is Key To Addressable TV Ad Accountability
MAD, Larissa Faw - Tuesday, June 10, 2014
That's according to newly released research from Starcom MediaVest Group, which stress ...
- Easier Said Than Done: Creating A Single Set Of Cross-Platform Metrics
MAD, Steve McClellan - Tuesday, June 10, 2014
Marketers will be spending significantly more on multiscreen ad campaigns in t ...
- TVB Taps Gerber As Research Chief
MediaDailyNews, Wayne Friedman - Tuesday, June 10, 2014
TV trade association TVB has hired veteran media executive Hadassa Gerber ...
- Future Marketing Skills Required For Success
Research Brief, Jack Loechner - Wednesday, June 11, 2014
Marketers are attributing more value than ever to so-called 'softer skills', alongsi ...
- 12-Plus Smartphone Subscriber Factual Estimates For Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, June 11, 2014
Google, Facebook, Yahoo, Microsoft, and other companies all have a mobile-first strateg ...
- Shoppers' Big Peeve? Standing In Line
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
To win more trips, spending and future loyalty, a report from consulti ...
- CoreBrand Finds Familiarity Not Always A Good Thing
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Kardashian-like, J.C. Penney and Walgreens are high on the list on t ...
- For Father's Day, I Want The Mass Media to Stop Bashing Golf
Marketing: Sports, Jon Last - Tuesday, June 10, 2014
Total upfront disclosure ... the golf industry has been an important compone ...
- Grocery Stores & the Mobile Shopper
MobileShopTalk, Chuck Martin - Tuesday, June 10, 2014
As in other aspects of commerce, consumers are looking to lean ...
- Meet The Demographics of New Markets
Research Brief, Jack Loechner - Tuesday, June 10, 2014
According to a report by April Jeffries, President, Ipsos Understanding UnLtd., deriv ...
- Marketing Capability Development: Most Companies Spend Lots, Measure Zero
Online Spin, Maarten Albarda - Monday, June 9, 2014
Over the last few months I have collaborated with the World Federati ...
- Marketers Not Getting Up Close and Personal
Research Brief, Jack Loechner - Monday, June 9, 2014
According to a new study by Hipcricket, examining consumer attitudes and perceptio ...
- 53% Hate The Cable Company, 49% Have TVs Connected To Internet
VidBlog, P.J. Bednarski - Monday, June 9, 2014
According to new data, 72% think cable service will get worse ...
- Consumers Liking Phone Upgrade Plans
Marketing Daily, Aaron Baar - Thursday, June 5, 2014
"[The adoption rate] certainly feels quick," Stephen Baker, vice president of indust ...
- Brick & Mortar vs. Mobile Shopping Behind the Scenes
MobileShopTalk, Chuck Martin - Friday, June 6, 2014
As consumers continue to go to stores to shop, the mobile commer ...
- Twitter Makes Watching TV Interactive
Research Brief, Jack Loechner - Friday, June 6, 2014
According to demographics for Nielsen Twitter TV Ratings, social TV has turn ...
- Marketers, You Know The Mobile Device - What More Do You Want?
SearchBlog, Laurie Sullivan - Friday, June 6, 2014
More woman than men own iOS devices -- 68% vs. 23%, respective ...
- World Cup's Massive Mobile Moment: Half Of Smartphone-Owning Fans To Access Event On Devices
Mobile Marketing Daily, Steve Smith - Thursday, June 5, 2014
The 2014 World Cup is poised to set a new watermark ...
- Buying by Smartphone: iPhone 74%, Android 25%
MobileShopTalk, Chuck Martin - Thursday, June 5, 2014
Online shopping continues to move from desktop to mobile. Mobile is drivi ...
- American Consumer Spending Passes $10 Trillion, Future Looks Rosy
Research Brief, Jack Loechner - Thursday, June 5, 2014
According to Mintel's American Lifestyles 2014, renewed consumer spending is in li ...
- Big Paydays Ahead for OTT And Entire Digital Video Biz
VidBlog, P.J. Bednarski - Thursday, June 5, 2014
Globally, spending on digital entertainment and media will account for almost t ...
- Where And How The Wealthy (a.k.a. Millionaires) Shop
Engage:Affluent, Bob Shullman - Wednesday, June 4, 2014
Recently, my columns have been focusing on wealthy consumers (millionaires -consumers wi ...
- Chow, Gift Cards Biggest Winners For Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2014
While Father's Day is never the retail blowout that moms have co ...
- Companies Slow To Embrace Mobile Analytics
Mobile Marketing Daily, Mark Walsh - Tuesday, June 3, 2014
New research from Forrester finds that only 46% of eBusiness executives survey ...
- Mobile Needs To Be Integral Part of Marketing Strategy
Research Brief, Jack Loechner - Wednesday, June 4, 2014
About 20% of consumers spend up to 15 minutes per day searchi ...
- Mobile Not Just For Planning Anymore
Marketing Daily, Aaron Baar - Monday, June 2, 2014
Marketers -- particularly those targeting the affluent -- may want to ma ...
- Influence along the Mobile Shopping Journey
MobileShopTalk, Chuck Martin - Tuesday, June 3, 2014
The digital shopping journey is more complex than it may look. Ma ...
- Men Struggling With Place in Home
Research Brief, Jack Loechner - Tuesday, June 3, 2014
According to a new study by Insights in Marketing, while the majori ...