- Best Buy Adds 'Fix Or Replace Calculator'
Marketing Daily, - Thursday, December 11, 2008
In yet another sign of the new frugality, Best Buy's Geek Squ ...
- Kmart Enlists Bloggers To Get The Good Word Out
Marketing Daily, Karlene Lukovitz - Thursday, December 11, 2008
"Kmart has clearly realized significant gains in share of social media voi ...
- Study Finds Coupon Usage Is Intensifying
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2008
There are fast-growing opportunities in online coupons, as well as mobile marketin ...
- Further Signs Of The New Frugality
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
Headline in the
New York Times this morning:
"Trickledown Downsizing: Wi ... - Point, Counterpoint On D.C.'s Role Going Forward
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
"Regulation Could Be Recession's Silver Lining" says the headline on Michelle Singletary' ...
- Generic Drug Prices Fall In U.S.
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
...
- Kohl's Gets Mudd-y
Marketing Daily, - Wednesday, December 10, 2008
Kohl's Corp. says it has signed a multi-year licensing agreement to exclusive ...
- Cartier Taps Pordy For N. America AVP/Advertising
Marketing Daily, - Wednesday, December 10, 2008
Melissa J. Pordy will be responsible for developing and overseeing the implementati ...
- Under Armour Announces Ads To Run Jan. 1
Marketing Daily, - Wednesday, December 10, 2008
The multifaceted running campaign will showcase its Spring 2009 running footwear a ...
- Guess Who's Behind These Foster Grants?
Marketing Daily, - Wednesday, December 10, 2008
Raquel Welch will star in Foster Grant Reading Glasses' first-ever ad campaig ...
- Hurt By Biz Spend, Office Depot Shuts Shops
Marketing Daily, Sarah Mahoney - Wednesday, December 10, 2008
The Boca Raton, Fla.-based company started a strategic review back when ...
- Wal-Mart And Coke Dance To The Music
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
Allison Linn's "Ads of the Weird" column this week features a joi ...
- Obama Products Brighten Up Retailer's Holiday Season
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
Speaking of coffee, my cousin the politician sent me a couple ...
- Whole Foods CEO: FTC Has A Vendetta
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
...
- Richards Keeps Home Depot Creative
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
...
- Kroger Says Holidays Won't Be A Belt-Buster
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
...
- Retailers Slashing Ad Budgets; Green Still Good
Marketing Daily, Sarah Mahoney - Tuesday, December 9, 2008
Print continues to be the favorite medium, with 57% of the CM ...
- Forrester: Consumers Don't Trust Corporate Blogs
Marketing Daily, Mark Walsh - Wednesday, December 10, 2008
After suffering a publicity debacle in 2006 with what turned out ...
- Whole Foods Sues The FTC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 9, 2008
Whole Foods Market filed a lawsuit in federal court Monday comparing t ...
- A Yellow Light Flashes For Green, Organic
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 9, 2008
In addition to its legal hassles, Whole Foods has been hit wi ...
- Amazon Innovates Its Way Through The Recession
Around the Net In Online Marketing, Ross Fadner - Tuesday, December 9, 2008
How does Amazon.com finally plan to put its brick and mortar competito ...
- Walmart Unleashes Tens Of Thousands Nintendo Wiis
Marketing Daily, - Monday, December 8, 2008
While there aren't exactly many hot toys in this dour holiday seaso ...
- Holiday Shoppers Manage Stress Well, But Finances Worrisome
Research Brief, Jack Loechner - Tuesday, December 9, 2008
In a recent survey by KW Strategems and Decipher in coordination wi ...
- Abercrombie Accepts Lower Sales To Protect Margins And Rep
Around the Net In Brand Marketing, Thom Forbes - Monday, December 8, 2008
It has been a recurring theme on these pages for some ti ...
- When All Else Fails, Change The Color To Alter Shoppers' Mood
Around the Net In Brand Marketing, Thom Forbes - Monday, December 8, 2008
From small electronics to big appliances, kitchen décor to luggage, one surefi ...
- Coty To Launch Faith Hill Fragrance
Marketing Daily, Sarah Mahoney - Friday, December 5, 2008
How well Hill's fragrance will do, says Euromonitor International's Virginia Lee, h ...
- Talbots Puts Customers In Role Of Hostess At Stores
Marketing Daily, Karl Greenberg - Friday, December 5, 2008
"We selected a regular customer who frequents a particular store and invit ...
- Online Holiday Spending On Par With Last Year: comScore
Online Media Daily, - Monday, December 8, 2008
For the holiday season through Dec. 5, $14.92 billion has been spe ...
- Rite Aid Taps Martindale For Marketing Chores
Marketing Daily, - Thursday, December 4, 2008
Ken Martindale, a retail veteran with more than 35 years of diver ...
- Despite Black Friday, November Was Bleak
Marketing Daily, Sarah Mahoney - Thursday, December 4, 2008
There's also plenty of evidence that price cuts, usually a store's mo ...