- Nike, Trophy Room Break Campaigns
Marketing Daily, Tanya Gazdik - Thursday, November 10, 2016
Both Nike and Trophy Room, a boutique sneaker store, are launching campaig ...
- Debenhams Drops 'Found It' Celebrity-Laden Campaign For Christmas 2016
Around the Net In MAD London, Sean Hargrave - Thursday, November 10, 2016
The multimillion campaign from J Walter Thompson London stars Jennifer Saunders, Ew ...
- John Lewis' Buster The Dog Ad Revealed
Around the Net In MAD London, Sean Hargrave - Thursday, November 10, 2016
John Lewis' GBP7m campaign for Christmas 2016 has dropped, and it sta ...
- Did John Lewis Just 'Borrow' Christmas? From Burberry 2015?
London Blog, Sean Hargrave - Thursday, November 10, 2016
Anyone remember neuroscientists agreeing that Burberry's trampoline ad won Christmas 2015? May ...
- Gap Harnesses Optimism In Holiday Ads
Marketing Daily, Sarah Mahoney - Wednesday, November 9, 2016
The TV spot, set to "Baby Boomerang," the infectious glam-rock classic fr ...
- In-Store Mobile Browsing Yields Higher Ticket Sales
Research Brief, Jack Loechner - Thursday, November 10, 2016
Today's digital-first shoppers are given a variety of options when making ...
- Sky To Close 60 Stores
Around the Net In MAD London, Sean Hargrave - Wednesday, November 9, 2016
Sky is planning to close 60 of its worst-performing stores, putting 1 ...
- Retail CMOs: Bullish On Holidays, All In For Social
Marketing Daily, Sarah Mahoney - Tuesday, November 8, 2016
While there have been ongoing efforts to truly be the digital a ...
- 19% Use Mobile Payments; Most Users 25 To 44 Years Old
MobileShopTalk, Chuck Martin - Wednesday, November 9, 2016
It's getting much easier for consumers to pay for things with numero ...
- Retailers Grasp IoT Value, Along With Internal Obstacles
Connected Thinking, Chuck Martin - Tuesday, November 8, 2016
Many retailers see the value in the Internet of Things but al ...
- Blippar Brings Self-Service Augmented Reality Tools To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 7, 2016
Augmented reality ad platform Blippar, which built a visual search engine, announc ...
- IoT Predictions: Voice Assistants, Smart Home Cameras Take Off
Connected Thinking, Chuck Martin - Monday, November 7, 2016
There are now more predictions of where the Internet of Things m ...
- JC Penney, Kohl's Join Amazon In Rewriting Holiday Calendar
Marketing Daily, Sarah Mahoney - Thursday, November 3, 2016
"What's the point of chasing a Black Friday deal down at t ...
- Retailers Making It More Difficult To Unsubscribe From Email
Around The Net In EU Email Marketing, Sean Hargrave - Friday, November 4, 2016
According to an Online Trust Alliance (OTA) study, fewer online retailers a ...
- Why One In Five Retail Email Campaigns Could Be Doing More Harm Than Good
EuroMail, Sean Hargrave - Friday, November 4, 2016
Just one in five are making it easy for customers to unsubscrib ...
- Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%
Mobile Insider, Chuck Martin - Thursday, November 3, 2016
Smartphone owners are doing more researching, shopping and purchasing with their phon ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Meredith Corp. announced a partnership with The Trade Desk, Inc. to laun ...
- IBM Acquires Dialogue-based Shopper Platform
MAD, Steve McClellan - Tuesday, November 1, 2016
The acquisition includes the XPS solution, a dialogue-based product recommendation platform develop ...
- Mikimoto Celebrates Women Wearing Its Pearls
MAD, Larissa Faw - Tuesday, November 1, 2016
Developed with agency Rokkan, the "Explore The Original" campaign is comprised ...
- In-Store Phone Usage Tied Directly To Shopping Activity
MobileShopTalk, Chuck Martin - Wednesday, November 2, 2016
We know from numerous studies that consumers use their phones while shoppi ...