- Snapchat Streams Oscars Live Story, Extends Reach
Social Media & Marketing Daily, Gavin O'Malley - Monday, February 29, 2016
During the Oscars on Sunday, Snapchat let anyone view a stream ...
- What's Riding On Facebook's Ad Network?
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, February 29, 2016
Business Insider considers the “Facebook Audience Network” -- the social giant’s ...
- NBC, American Express Strike Leap Day Deal
MediaDailyNews, Wayne Friedman - Friday, February 26, 2016
NBCUniversal and American Express will offer up a full day of limit ...
- Facebook Live Expands To Android
Mobile Marketing Daily, Ben Frederick - Friday, February 26, 2016
The ability to stream video through Facebook Live, the social platform's li ...
- The Only Thing Worse Than Being Talked About: NOT Being Talked About
Online Spin, Maarten Albarda - Monday, February 29, 2016
In April 2014 I wrote about what I dubbed SMFPs, or Soci ...
- Oscar Night: Did Marketers Miss Out?
Real-Time Daily, Felicia Greiff - Friday, February 26, 2016
Did marketers miss out on Hollywood's big night? Tremor Video crunched t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, February 29, 2016
Tide recorded a strong weekend of digital engagement, featuring on the leaderboa ...
- Brands Enjoy Oscar Lift
The Social Graf, Erik Sass - Monday, February 29, 2016
While the live TV audience for the Oscars hit an eight-year l ...
- Facebook Launches More 'Immersive' Larger And Tilting Ads
Around the Net In MAD London, Sean Hargrave - Friday, February 26, 2016
Facebook is launching a platform called Canvas where brands can use ...
- Checker's & Rally's Tells BK It's 'Time To Compare Wieners'
MAD, Steve McClellan - Thursday, February 25, 2016
While filled with double entendres, this big swinging wiener rumble is sa ...
- Zappos, Arby's Leap Day Ad Campaigns Spark Creativity
MediaDailyNews, Laurie Sullivan - Thursday, February 25, 2016
Online retailer Zappos took a cue from REI's move to close i ...
- Four-Year-Old Snapchat Signs Measurement Deal With 93-Year-Old Audience Measurement Firm
Mediapsssst, Richard Whitman - Thursday, February 25, 2016
Snapchat has signed a deal with Nielsen to provide marketers with digit ...
- Time To Rethink Social Media Metrics?
Metrics Insider, Sean Hargrave - Friday, February 26, 2016
A tiny 3% of CMOs are enthusing over social. Is it becau ...
- Why Facebook Can't Scale Live Video Fast Enough
MoBlog, Gavin O'Malley - Friday, February 26, 2016
Not to be outdone by Periscope and similar apps, Facebook is goi ...
- How Pep Boys Uses Instagram To Deepen Customer Engagement
Real-Time Daily, Tobi Elkin - Friday, February 26, 2016
Pep Boys, the auto accessories and car repair services chain, finds soci ...
- Rakuten Acquires Manifest, Strengthens Position In Social Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 25, 2016
Rakuten Marketing -- known for its display, search and affiliate programs ...
- Facebook Expands Mobile Ads With New Unit, Canvas
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 25, 2016
Anyone who thought Facebook's mobile app was already ad-heavy, think again. T ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 26, 2016
The Digital Engagement Index increased by 12% as all of the t ...
- Most Americans Try To Unplug From Social Media
The Social Graf, Erik Sass - Friday, February 26, 2016
The ubiquity of communications technology, including mobile devices and social media, ...
- Football League Drives Fan Engagement With Capital One Cup Final Through Social
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
The Football League is running a comprehensive social media campaign for th ...
- Agencies, Social Media, Tech Firms Meet In D.C. To Discuss Countering ISIS Propaganda
Around the Net In MediaPost's Agency News, Steve McClellan - Wednesday, February 24, 2016
Officials from the Obama Administration met with executives from Madison Avenue a ...
- Social Networks Take On Terrorism
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, February 25, 2016
At a meeting hosted by the Justice Department on Wednesday, execs fr ...
- Twitch Adds Chat Log Library
Around the Net in Video, Gavin O'Malley - Thursday, February 25, 2016
Twitch is now including chat logs with previously streamed videos. “The featur ...
- Kinetic, Fuel Intelligence Link OOH Spending To Social Media Activity
MAD, Larissa Faw - Wednesday, February 24, 2016
Working with Fuel Intelligence, Kinetic Worldwide has launched a platform that ...
- Facebook Reactions: Your Newsfeed Is About To Get A Little Emotional
MAD, Melanie Nayer - Wednesday, February 24, 2016
Brands can now better understand sentiment in real time, giving them ...
- Perfect Fools Taps Vine Star For Wybo Vodka
MAD, Larissa Faw - Wednesday, February 24, 2016
Polish vodka brand Wyborowa Wodka (Wybo) is teaming with Swedish-based agency Perfe ...
- Facebook Reactions
MoBlog, Ben Frederick - Thursday, February 25, 2016
Simply liking things is passe now that Facebook can accommodate a larg ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, February 25, 2016
A group of students demonstrated their appreciation for their former chorus teach ...
- Branding In Social VR
Social Media Insider, Thom Forbes - Thursday, February 25, 2016
Facebook CEO Mark Zuckerberg said this week that that social VR ...
- Facebook Addiction Resembles Drug Dependency
The Social Graf, Erik Sass - Thursday, February 25, 2016
Researchers have examined the brain activity of people who display addictive behavio ...