TVBlog
It's time for this month's Leaders and Bleeders. Brilliant creative on Chrysler's two-minute Super Bowl spot, while cord-cutting may be a boon for DirecTV, which added 289,000 net new customers … Read the whole story
CBS CEO Leslie Moonves was circumspect Tuesday in comments about the future of "Two and a Half Men," saying he wants it to return, … Read the whole story
Lexus this week launches its biggest campaign in years. The effort is the full-court press for the new CT 200h, which Lexus has been … Read the whole story
Bloomberg TV will attempt to dispel any charges of an East Coast bias, while also trying to one-up CNBC. The network is debuting a … Read the whole story
"We're seeing the momentum our business has gained with the explosion of smartphones; it's fueling the growth in our subscriber base," John Irwin, president … Read the whole story
TRA, the measurement company that attempts to provide a single-source metric linking how effective TV ads are on purchase behavior, has added top executives … Read the whole story
In the past, employees have been shown picking customers up or opening doors for customers, said Patrick Farrell, vice president of marketing and communications … Read the whole story
Kmart has inked a multifaceted sponsorship deal with the WWE that involves integrating its brand into the weekly shows on USA and Syfy, while … Read the whole story
- COMMENTARY
A long time ago in a galaxy far, far away, when agencies combined media and creative services for their clients, there was born the … Read the whole story
- COMMENTARY
Behind the scenes, you can only wonder what goes on among the rich, powerful, and seemingly Teflon-resistant lives of big media executives and talent. … Read the whole story
COMMENTARYA 24/7 TV channel of nothing but revolving rotisserie chicken? That's a reality -- if you live in Canada. Read the whole story
- COMMENTARY
According to the National Retail Federation's 2011 Tax Returns Consumer Intentions and Actions Survey, many Americans are now keen to use their tax refunds … Read the whole story
- COMMENTARY
Now more than ever, those of us who are bringing new Internet- style technologies to the TV medium need to be cognizant of its … Read the whole story
- COMMENTARY
What if you were the brand manager of Charlie Sheen? How would you handle his current status? At the moment, some would say there … Read the whole story
- COMMENTARY
During his opening keynote at OMMA Global in San Francisco, comScore chief Gian Fulgoni shared some data showing that less than two-thirds (65%) of … Read the whole story
- COMMENTARY
So who's going to pay for the all that high-end, scripted programming – you know, the kind we've been watching on TV for more … Read the whole story
