Wednesday, March 23, 2011
  • Broadcast Losing Ground, Cable Gains

    Broadcast ratings erosion continues to tug at the big networks -- down double-digit percentages, while cable networks are up slightly -- through roughly three-quarters of the 2010-2011 TV season. ...Read the whole story

  • Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads

    A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New York. The session, which unveiled the initial findings of Madison Avenue's first-ever attempt to standardize so-called neuromarketing measurement methods (see related story in today's edition), revealed a controversial rift with the industry's leading supplier, Nielsen-backed NeuroFocus, which apparently went rogue, declined to participate in the industry's initiative, and issued its own competing set of "standards." ...Read the whole story

  • Social Media Means More Than Social Channels

    "Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that people 13 to 69 who are Twitter audiences offer 100 weekly brand mentions -- they are very engaged in brands -- versus 65 for the general public. " But he added that traditional media also offers strong social value. ...Read the whole story

  • Cartoon Network Debuts 13 Shows, New WB Partnership

    As it moves into the kids' upfront market, Cartoon Network said it will debut 13 animated series and a live-action comedy, "Level Up," over the next year. It's also kick-starting a partnership with Warner Bros. and DC Entertainment. ...Read the whole story

  • Weather Channel, Home Depot Launch Addressable Ads

    Home Depot is launching a type of addressable advertising campaign on the Weather Channel. During breaks that could run between 30 seconds and 90 seconds, the retailer will sponsor a segment that will offer gardening and lawn care tips, customized by region. ...Read the whole story

  • 'NCIS' Powers CBS Tuesdays

    In a switch of their rerun modes, it was CBS' turn to rule the roost on Tuesday night over Fox. CBS' "NCIS" helped power the network to an overall night win. ...Read the whole story

  • 'Dancing' Glides Into Strong Position

    The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And it gave the network's "Castle" a big lift at 9. ...Read the whole story

  • Univision Taps Lazarus To Head Sales For Its New Networks

    In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. Peter Lazarus -- who has led sales at flagship Univision, TeleFutura and Galavisión networks -- becomes executive vice president, sales strategy-new networks. ...Read the whole story

TV Advertising Most Influential

According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still ...More