At some point after all the results come in from the 2010 Census, Robert M. Groves will transition out of his post as Census Bureau chief. Should he shun a … Read the whole story
Broadcast ratings erosion continues to tug at the big networks -- down double-digit percentages, while cable networks are up slightly -- through roughly three-quarters … Read the whole story
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New … Read the whole story
"Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that … Read the whole story
As it moves into the kids' upfront market, Cartoon Network said it will debut 13 animated series and a live-action comedy, "Level Up," over … Read the whole story
Home Depot is launching a type of addressable advertising campaign on the Weather Channel. During breaks that could run between 30 seconds and 90 … Read the whole story
In a switch of their rerun modes, it was CBS' turn to rule the roost on Tuesday night over Fox. CBS' "NCIS" helped power … Read the whole story
The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And … Read the whole story
In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. … Read the whole story
According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite … Read the whole story
Jo Holz is one of the leading researchers in the industry today. In addition to her work at NBC, Children's Television Workshop, iN DEMAND, … Read the whole story
If the way Europeans treat paid digital content is any harbinger of where this model is going, U.S. TV executives may need to rethink … Read the whole story
Just in time for the mounting controversy over TV properties landing on every imaginable screen on every imaginable device, Adobe steps in to claim … Read the whole story
As the Advertising Research Foundation opens its 75th Anniversary Annual Convention this week, it is fitting to take another look at the discipline of … Read the whole story
What's the marketing problem with "Glee" for some musicians? Not everyone -- from Barbra Streisand to Dave Grohl of the Foo Fighters -- is … Read the whole story