Next time, DirecTV gets in a nasty fight with a network over carriage fees, it might be able to just say: No way, we're not paying that much, our viewers … Read the whole story
Marissa Hunter, head of advertising for Ram Truck brand, tells Marketing Daily the common thread "is a collective desire on behalf of all our … Read the whole story
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
Even as OWN: Oprah Winfrey Network has had some bumps getting off the ground, Winfrey said Thursday she has confidence success is coming as … Read the whole story
Capping off a week of research findings and discussions focusing on how Madison Avenue measures audiences across the multitude of screens they use to … Read the whole story
Bloomberg said it has tapped an executive at ABC News' digital operations to lead its 24-hour business news network, which will relish closing the … Read the whole story
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bunch of comic-book hockey-theme superheroes, has struck a marketing and equity deal with … Read the whole story
Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product … Read the whole story
Game seven of NBC's "NHL Stanley Cup Finals" did its job as the top-rated show of Wednesday night. It earned high marks versus the … Read the whole story
About one-third of U.S. viewers multitask while watching TV from live or from time-shifted programming. Surfing the Internet is the biggest activity -- 56% … Read the whole story
As attendees to the Smart TV Summit in San Jose last week learned, it is estimated that by the end of 2015 there will … Read the whole story
Feel free to ignore IPv6, but I recently came across a white paper that describes to marketers why they should care about the transition … Read the whole story
Ad decision components -- whether hardware or software -- come into play once the ad inventory is properly watermarked and ready to air. But … Read the whole story
I am an early adopter when it comes to anything TV or video-related. I got my VCR and DVR when each was in less … Read the whole story
Television always looks for the out-of-nowhere hits in the sometimes-sleepy summer period. And Current TV, with Keith Olbermann's new show starting in a few … Read the whole story
Matt Warta entered the media research field via an unusual route -- from a stint in the venture capital world. From this unique perspective, … Read the whole story
Low salaries for well-known actors? How should the average TV viewer feel about this? The answer depends on the current sentiment -- which can … Read the whole story
The Internet TV habit has grabbed hold of Americans in just a few short years of streaming prime time onto anytime access. And while … Read the whole story