Tuesday, December 13, 2011
  • Madison Avenue Gets Meta Physical, Embeds 'Metadata' Directly Into Ads

    In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison Avenue's top trade associations this morning unveiled the first phase of a push to embed such information directly into the ads themselves. The initiative, dubbed the Embedded Metadata Manifesto, is based on the idea that such data -- including ways of identifying an ad or different versions of it, and when, where, and how it should run in the media -- can be permanently affixed to ads, which would do away with much of the manual ... ...Read the whole story

  • TV Usage On Rise, Print Grabs More Ad $ Than Mobile

    Digital media consumption is rising, yet more research shows traditional TV usage continues to grow. The average adult consumer is spending 10 more minutes each day watching television -- now at 4 hours and 34 minutes each day, including live TV, recorded TV or DVD. ...Read the whole story

  • CBS Acquires WLNY, NYC Duopoly

    CBS Corp. said it has reached a deal to give it a TV station duopoly in the country's largest market, acquiring the independent WLNY to go with WCBS. WLNY's call letters are an acronym for "We Love New York." ...Read the whole story

  • LIN TV Updates iPad App, Focus On Video

    LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in midsize markets, has launched a second-generation iPad app. The company debuted an offering on the tablet over a year ago. ...Read the whole story

  • Budweiser's 'Big Time' To Make ABC Debut

    Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly big professional sports goals is coming to ABC in January. The seven-episode series,"Bud United presents: The Big Time," was part of a marketing campaign for the brewer centered around videos sent in by young adults worldwide looking to fulfill their dreams. ...Read the whole story

Around The Net

  • BBC World News Will Air On ComcastNew York Times

    Aiming to "meet a perceived need for impartial international news," BBC World News will roll out to nearly 15 million U.S homes by the end of 2012 with its deal with "Comcast, the nation’s largest cable provider," according to Brian Stelter.  "While that represents just a fraction of the 100 million American homes with cable or satellite subscriptions, it is an important foothold for the BBC," Stelter writes. "The channel also believes that the United States can be a crucial component of its commercial revenue going forward." ...Read the whole story

  • Hulu Adds 11 Spanish-Language Content PartnersGigaom

    Hulu will be partnering with 11 new Spanish language content distributors: Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebe Inc and Venevision. Shows from these companies will be available for streaming on Hulu's new Spanish language section, which currently contains shows from existing partners Univision, Galavision and Telefutura. Targeting this market makes sense since "Latinos are... watching way more TV online than their white counterparts, according to Nielsen," writes Janko Roettgers. ...Read the whole story

Waiting For Big Advertisers To Pull Commercials From Some Really Boring Series

Religious pressure groups typically have issues with TV images or words of titillation: too much sex, too much violence, too many anti-conservative values. Now the Florida Family Association claims TLC's "All-American Muslim" is -- for lack ...More

  • More Second Thoughts On Set-Top-Box Measurement

    As I discussed in last week's column, despite numerous technological and methodological drawbacks, the idea of using set-top boxes to derive "currency" ratings continues to be popular in the television industry. Specifically I opined that set-top-box ...More

  • Lowe's Hammered, But Not By All, After Pulling Ad

    The headlines in the "Los Angeles Times" and "Ad Age" are virtually identical this morning: "Lowe's Faces Backlash After Pulling Ads from TLC's 'All-American Muslim,'" reflecting the growing controversy surrounding the No. 2 home-improvement retailer's widely ...More