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• Madison Avenue Gets Meta Physical, Embeds 'Metadata' Directly Into Ads by Joe Mandese

  In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison Avenue's top trade associations this morning unveiled the first phase of a push to embed such information directly into the ads themselves. The initiative, dubbed the Embedded Metadata Manifesto, is based on the idea that such data -- including ways of identifying an ad or different versions of it, and when, where, and how it should run in the media -- can be permanently affixed to ads, which would do away with much of the manual ...Read the whole story

• TV Usage On Rise, Print Grabs More Ad $ Than Mobile by Wayne Friedman

  Digital media consumption is rising, yet more research shows traditional TV usage continues to grow. The average adult consumer is spending 10 more minutes each day watching television -- now at 4 hours and 34 minutes each day, including live TV, recorded TV or DVD. ...Read the whole story

• CBS Acquires WLNY, NYC Duopoly by David Goetzl

  CBS Corp. said it has reached a deal to give it a TV station duopoly in the country's largest market, acquiring the independent WLNY to go with WCBS. WLNY's call letters are an acronym for "We Love New York." ...Read the whole story

• LIN TV Updates iPad App, Focus On Video by David Goetzl

  LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in midsize markets, has launched a second-generation iPad app. The company debuted an offering on the tablet over a year ago. ...Read the whole story

• Budweiser's 'Big Time' To Make ABC Debut by Wayne Friedman

  Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly big professional sports goals is coming to ABC in January. The seven-episode series,"Bud United presents: The Big Time," was part of a marketing campaign for the brewer centered around videos sent in by young adults worldwide looking to fulfill their dreams. ...Read the whole story

Waiting For Big Advertisers To Pull Commercials From Some Really Boring Series by Wayne Friedman

Religious pressure groups typically have issues with TV images or words of titillation: too much sex, too much violence, too many anti-conservative values. Now the Florida Family Association claims TLC's "All-American Muslim" is -- for lack of a better word -- too ordinary. ...More

• More Second Thoughts On Set-Top-Box Measurement by Gary Holmes

  As I discussed in last week's column, despite numerous technological and methodological drawbacks, the idea of using set-top boxes to derive "currency" ratings continues to be popular in the television industry. Specifically I opined that set-top-box measurement would be less accurate on a national level than Nielsen's National People Meter sample and predicted that set-top boxes would not be used to develop national ratings for a long time, if ever. This week I'm looking at the prospect of using set-top boxes to measure local markets, where the need for a new kind of measurement is more obvious and urgent. ...More

• Lowe's Hammered, But Not By All, After Pulling Ad by Thom Forbes

  The headlines in the "Los Angeles Times" and "Ad Age" are virtually identical this morning: "Lowe's Faces Backlash After Pulling Ads from TLC's 'All-American Muslim,'" reflecting the growing controversy surrounding the No. 2 home-improvement retailer's widely reported decision that, in the words of a California state senator, many people see as ""bigoted, shameful, and un-American." ...More