Cable operators have been talking about upgrading their interactive program guides for some time. With Netflix offering such an appealing search interface and powerful recommendation engine, the feeling is they … Read the whole story
Google's auction-based TV ad market has picked up inventory from cable operator Cox Communications, boosting its reach into 42 million homes. The online Google … Read the whole story
Microsoft Kinect was the most effective television brand advertiser overall in 2011, based on achieving an average Ace Score of 619 over the 12 … Read the whole story
The latest Nielsen report says over one-third of U.S. television homes now have four TV sets. The exposure to advertising may explain another trend: … Read the whole story
In the midst of some overall prime-time audience erosion, ABC had some unexpected fall successes -- several dramas and a comedy. The big news … Read the whole story
Microsoft Corp. and Fox's parent News Corp. announced a series of new apps for Xbox Live for much of News Corp.'s broadcast, news and … Read the whole story
Microsoft is working to target ads across computers, mobile and television, bringing in offline data from multiple sources. The company already has consumer product … Read the whole story
Digital content company DoubleBounce just signed Yahoo and AOL as clients. The company secures cable TV pilots from successful production companies and then transforms … Read the whole story
Dish Network unveiled a big-capacity DVR at the Consumer Electronics Show today -- with an unusual function that allows users to record 1,000 hours … Read the whole story
Univision has landed its first distribution deal for its three national cable networks, set to launch by April 1. Satellite operator Dish will offer … Read the whole story
Red Tettemer + Partners picked up two new business wins: Dial for Men Digital and Fuel TV. By winning the Dial for Men digital … Read the whole story
Not content to deliver ads across the Web and mobile phones alone, online video ad vendors are extending their reach into connected TVs in … Read the whole story
Just in time means giving you something when you need it. For instance, I need a Broadway-themed, musical drama -- preferably on Monday nights. … Read the whole story
After last week's Iowa caucuses, some television commentators were surprisingly caught off-guard by Mitt Romney's hairs-breadth victory over Rick Santorum. But why the shock? … Read the whole story