NBCUniversal's "Green Machine" should be the subject of intrigue as it makes appearances at New York media agencies from Mindshare to Universal McCann to Zenith next week. It's a full-scale, … Read the whole story
With the rise of the mobile era, smartphones and tablets have become almost as ubiquitous in the living room among device owners as TV … Read the whole story
The creative exercise (so to speak), part of a new campaign via Campbell Mithun, demonstrates a new technology the company is using on its … Read the whole story
As buyers and sellers engaged in some early upfront posturing Tuesday, a pair of top agency executives suggested they overpaid in last summer's heated … Read the whole story
While traditional 'lean-back' TV may be strong among U.S. viewers, a growing number of consumers have interest in -- or have already adopted -- … Read the whole story
The biggest brands on television - based on Nielsen's gross rating points - are television brands themselves. That's what a stat cited by Nielsen … Read the whole story
That's what TV historian and industry consultant Tim Brooks noted during the "As The TV Programming World Turns" panel at the Outfront conference this … Read the whole story
Honesty is tough to come by in Hollywood -- but Ron Meyer, president and chief operating officer of Universal Studios, took a real stab … Read the whole story
Short attention spans apply to the digital world more than we realize -- especially for young consumers. A new Time Inc/Innerscope Research biometric study … Read the whole story
Last year, when I was working as a consultant, I developed the Commercial Value Index, designed to rank cable networks on which were best … Read the whole story