Can TV Survive AutoHop? by Wendy Davis

It's fair to say that people always had ways to avoid commercials on TV. Long before the days of the VCR, people who didn't want to watch the ads would stretch their legs, get a snack, or change channels during the commercials. Once the VCR came around, people could fast-forward through the breaks. Of course, just because people could skip the ads doesn't mean they did; if nothing else, inertia probably kept at least some people from fast-forwarding through the ads. ...Read the whole story

TV Everywhere: Almost Everywhere, But Not Yet For Consumers by Wayne Friedman

TV Everywhere has many TV networks and content providers euphoric about new business growth. But how does this translate to consumers? No one has figured out how to market this to consumers industrywide, on a broad scale. ...More

  • 'American Idol,' 'Dancing With The Stars' Still The Reality Giants To Beat by Ed Martin

    Much has been said these last few months about the precipitous ratings slide Fox's "American Idol" suffered this year, and the recent decline of ABC's "Dancing with the Stars." If you accept current audience measurement systems as accurate they would indicate that both shows suffered double-digit drops, with "Idol'"s loss coming in as high as 25%. To which I say, "So what?" ...More

  • Coupon In A Booklet, With A Deal, Best Restaurant Ad by Jack Loechner

    According to a research initiative by the National Restaurant Association and LivingSocial to study consumer perceptions related to restaurant operator marketing practices, among restaurant operators who had used various marketing communication forms to prospective consumers, 94% rated TV ads very or somewhat effective by the largest proportion of respondents, beating out email effectiveness by four points. ...More