Friday, May 25, 2012
  • Report: NBC Wants M Out Of Venture

    NBCUniversal is in talks with joint venture partner Microsoft about acquiring its 50% share in, the Web site that was launched in 1996 along with the MSNBC cable TV network, reports "Adweek" magazine. A subsequent report in "The Wall Street Journal" quoted an NBC News spokeswoman confirming that the discussions were taking place. NBC previously acquired Microsoft's equity in the MSNBC cable TV network. The joint venture was created following a chance meeting between Microsoft founder Bill Gates and former NBC News anchor Tom Brokaw as a model for integrated TV and online news coverage, but the network and ... ...Read the whole story

  • TV Land Adds 2 Original Comedies

    TV Land is adding original shows, ordering comedy pilots from Ben Silverman and Scott Stuber ...Read the whole story

Around The Net

  • CNN Prime-Time Audience Dwindling New York Times

    The figures for last week were truly bad, deeply bad - the worst for the news network in 20 years. CNN averaged just 395,000 viewers in prime time for the week of May 14, a figure lower than any week of prime-time programming on the network since September 1991. CNN has seen its competitive position erode for several years without instituting significant changes in its overall approach. The network's management has kept to its course of emphasizing news coverage and not the views of its prime-time personalities. ...Read the whole story

  • Dish's 'Auto-Hop' Ad Skipper Versus Networks
TV Everywhere: Almost Everywhere, But Not Yet For Consumers

TV Everywhere has many TV networks and content providers euphoric about new business growth. But how does this translate to consumers? No one has figured out how to market this to consumers industrywide, on a broad ...More

  • 'American Idol,' 'Dancing With The Stars' Still The Reality Giants To Beat

    Much has been said these last few months about the precipitous ratings slide Fox's "American Idol" suffered this year, and the recent decline of ABC's "Dancing with the Stars." If you accept current audience measurement systems ...More

  • Coupon In A Booklet, With A Deal, Best Restaurant Ad

    According to a research initiative by the National Restaurant Association and LivingSocial to study consumer perceptions related to restaurant operator marketing practices, among restaurant operators who had used various marketing communication forms to prospective consumers, 94% ...More