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• Internet-Enabled TV On The Rise by Wayne Friedman

  Traditional television viewing is still dominant. But IPTV-enabled TV homes -- those with Internet-connected TVs -- continue to climb and look to make an impact in future years. ...Read the whole story

• Future Olympics Return To Canadian Public Broadcaster by David Goetzl

  After two cycles elsewhere, the Olympics are returning to public broadcaster CBC in Canada. The CBC, which receives government funds and sells advertising, has signed a deal with the International Olympic Committee to carry the 2014 and 2016 Games. ...Read the whole story

• Scripps Cable Nets Solid, Food Network Up 17% by Wayne Friedman

  Strong advertising sales during the second quarter gave Scripps Networks Interactive -- home of the Food Network and HGTV -- continued double-digit financial results. ...Read the whole story

• Report: Brands, Agencies to Increase Video Spending Across Platforms by Ross Fadner

  Most marketer and agency executives anticipate increasing their digital video advertising spend this year, according to a new study from Advertiser Perceptions -- and a good portion of the momentum will come from the combined deployment of video creative across TV and digital platforms. ...Read the whole story

What If Team CBS Raced On NBC Sports? by Wayne Friedman

If we've learned anything about branded TV entertainment, it's that it can sometimes score in big ways. I'm not necessarily talking about entertainment shows. Just look at many European sports -- such as soccer, auto racing and cycling. Recently, General Motors spent big money -- some $31 million a year -- to get major jersey signage on one of the most storied soccer teams of the world, Manchester United. ...More

• We Need Automatic Content Recognition -- Now by Charlene Weisler

  Automatic content recognition (ACR) is an idea whose time has come in a multiplatform media environment. Here's how it works: Imagine that a TV viewer is watching a network while using her iPad, and a commercial airs. ACR recognizes that the ad is on and can then display complementary programming or advertising automatically on the iPad. ACR will also enable programmers to know that their content was consumed on both devices simultaneously, thus potentially facilitating measurement as well as minimizing any audience fragmentation impact. ...More

• Hulu Plus On Apple TV: A Test Drive by Daisy Whitney

  Some things just don't go together. Cookies and mustard, for instance. Minivans and coolness, for another. Add Apple TV and Hulu Plus to the list as well. ...More

• TV, Or Not TV by Jack Loechner

  Tech savvy consumers represent a rapidly growing segment of the population who have converted some portion of their viewing time to a digital screen. This complex marketplace has posed new challenges for advertisers and agencies, whose overarching goals remain unchanged: maximize persuasive effectiveness and reach, and optimize frequency to garner the greatest ROI from their TV ad dollars. ...More