Just about every rabid sports fan watches the Super Bowl, so it would seem logical that the giant marketers targeting them would welcome an all-at-once platform. But, for the most … Read the whole story
Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads … Read the whole story
Global advertising had a strong first nine months of 2012, with television advertising still holding the biggest share of advertising dollars and outperforming overall … Read the whole story
In a move that may portend more M&A activity in Spanish-language media, InterMedia is merging its Spanish-language media properties, including Cinelatino, WAPA America, and … Read the whole story
Meredith Corp. television operations witnessed strong results for its fiscal second quarter -- thanks to strong political and automotive advertising. Its local media division … Read the whole story
In a world where calling cable cord-cutting results in pleas to stay, Netflix CEO Reed Hastings has a different approach: Let users leave hassle-free … Read the whole story
"Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years … Read the whole story
The salubrious sentiment from that fourth-quarter ad last year will come back in the second quarter of the Super Bowl this year. Actually, it's … Read the whole story
Mid-season is the final deadline for cutting your TV losses with efficiency in an ever-growing media world. This week, ABC cut loose its comedy … Read the whole story