Cable networks are filling much of Manhattan's blank space with ads seeking upfront dollars. But a pitch in Monday's Wall Street Journal seemed to pop more than any of them. … Read the whole story
NBCUniversal has a new head advertising executive for its E! and new Esquire Network -- Maureen Murphy. A 13-year NBC executive, Murphy will have … Read the whole story
Sony Pictures Television's daytime syndicated TV show "Dr. Oz" is doing a rare on-air campaign to fight copyright infringement as it relates to illegal … Read the whole story
Publishers Clearing House is launching a new TV ad campaign May 6. Three new "Winning Moments," the sweepstakes company's longtime theme, will feature a … Read the whole story
The pioneer reality show "Cops," a 25-year stalwart on Fox, is moving to Spike TV starting this September. Viewers will see new episodes of … Read the whole story
In a move that will free up cash that will help it complete its proposed $1.26 billion acquisition of Arbitron, Nielsen this morning announced … Read the whole story
"It is our first big fragrance launch in 10 years, since 2003 with Beyond Paradise," a spokesperson tells Marketing Daily in an email. "We … Read the whole story
The new effort uses handcrafted art as a metaphor for a Lexus brand equity around craftsmanship and engineering. The film, photography, and design campaign … Read the whole story
Movie companies, in their big summer and winter selling periods, seek films with a big bang. Increasingly not-so-quiet word-of-mouth sentiment from consumer entertainment ambassadors … Read the whole story