The land of Shakespeare uses descriptions of media behavior that at least bear some consideration for the American lexicon. Terms such as multi-tasking and dual-screening employed in industry reports and … Read the whole story
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
While DirecTV continued to make gains in subscribers in other countries, it lost ground in the U.S., according to its recent mixed second-quarter results. … Read the whole story
As Time Warner Cable and CBS continue to extend deadlines that could lead to lengthy station blackouts in large markets, darkness continues for stations … Read the whole story
Following on the heels of NBC's double-digit revenue gains earlier in the day, CBS also posted similar strong results for its second-quarter reporting period. … Read the whole story
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
Crown Media's Hallmark Channel and Hallmark Movie Channel advertising revenue grew at a low single-digit percentage in the second quarter. Advertising sales for the … Read the whole story
Hulu is scheduling a raft of original content. For starters, Hulu plans to debut six episodes of "The Wrong Mans" by early November, co-produced … Read the whole story
A father and son have a great deal in common in "Pediatrician," a TV spot for Volkswagen Argentina. A check-up at the pediatrician’s office … Read the whole story
O’Charley’s launched a TV campaign featuring a new spokesperson, revamped restaurants and a new dinner and dessert menu. Brock Roland is a man who … Read the whole story
With all the talk about second screens and multiplatforms and the challenges ahead, it's a good time to reflect on where the television marketplace … Read the whole story
According to the findings of a new GfK report, defining the actual viewing habits and preferences of subscribers to Netflix Watch Instantly, Amazon Prime … Read the whole story
Time spent online is set to surpass TV this year, eMarketer says. The main culprit is mobile, which has both expanded and liberated the … Read the whole story
Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The … Read the whole story
The CW continues to be profitable -- but not in the way you might think. Les Moonves, president and CEO of CBS Corp., said … Read the whole story