It's hard to believe it has been ten years since Janet Jackson and Justin Timberlake rocked the world with a Super Bowl half-time performance that was meant to be rudely … Read the whole story
The joint effort of comScore and the Coalition for Innovative Media Measurement's measurement service has been expanded. The service, formerly called Project Blueprint, now … Read the whole story
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
TV broadcasters that are suing Aereo in Utah are asking a judge to ban the service from operating immediately -- without waiting for the … Read the whole story
Twitter has taken center stage when it comes to second-screen activity around the Super Bowl, but Shazam isn't throwing in the towel. The platform, … Read the whole story
It's no longer just about the spot in the game. In fact, with all the new digital platforms at a marketer's disposal, sometimes they … Read the whole story
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped the video giant's online platform and physical production studios to find fresh talent. … Read the whole story
U.S. Bank is encouraging customers to save via an ad campaign promoting START - Savings Today And Rewards Tomorrow. The effort is the first … Read the whole story
Michael Sprague, Kia Motor America's head of marketing and communications, says that the nameplate isn't luxury -- just a mirage. "We could use that … Read the whole story
Toyota's Super Bowl spot promoting its 2014 Highlander has plenty of room for Terry Crews, the Muppets and their musical instruments -- but zero … Read the whole story
Jaguar asks an interesting question in its Super Bowl ad: Why does Hollywood cast Brits to play the evil villain roles? The question is … Read the whole story
Tim Tebow couldn't score a long-term contract with a NFL team, but at least he has a sense of humor. Tebow stars in two … Read the whole story
Ellen DeGeneres celebrated her birthday by debuting the "Beats Music" Super Bowl ad on her TV show. The ad stars DeGeneres as a modern-day … Read the whole story
Intuit QuickBooks has announced the winner of its Small Business Big Game contest, who receives an all-expenses-paid Super Bowl ad: GoldieBlox, a book series … Read the whole story
We all know what big data can do for TV marketers, specifically in improving media investment returns. But what can big data do for … Read the whole story
Programmatic buying has vaulted to the forefront of digital media in the last year, and is poised for more growth in 2014, by all … Read the whole story
It's no secret that for many viewers, the most interesting part of the Super Bowl is the ads, ranging from comical to cloyingly sentimental, … Read the whole story
Mobile video is not just about a new screen -- it's about a cluster of new cultures, a new aesthetic of brevity and perhaps … Read the whole story
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story
What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to … Read the whole story
Matt Roche, CEO of Extole, helps to answer the question of how the social media ecosystem affects sales and conversions in a measurable way. … Read the whole story