Commentary

What $4M, Cost Of 30-Second Super Bowl Ad, Could Buy On Social Media

by Tyler Loechner , Staff Writer @mp_tyler, January 31, 2014

What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to be seen by over 100 million people on Super Bowl Sunday.

But as you know, the big screen isn’t the only screen anymore.

Ampush, an ad technology company and Facebook partner, has released an infographic detailing what else $4 million could buy an advertiser -- social media style.

Instead of one ad on TV, $4 million could buy you 6.8 billion Facebook ads. Ampush says that money could also drive 8 million page visits to a Web site, or 4.3 million app installs if you have an app. It also claims a $4 million budget could equate to 6.1 million Facebook “Likes,” which Ampush points out is more than any NFL team or player.

You could promote a #Trend on Twitter for 20 days with $4 million, or gain 1 million new Twitter followers.

Would any of those be as climactic as seeing your ad air on the big day? Not quite. The above statistics are mostly for fun, but they do speak volumes about how cheap it is to advertise online.

digital, social media, super bowl

2 comments about "What $4M, Cost Of 30-Second Super Bowl Ad, Could Buy On Social Media".

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Jillian Smith from Atomic PR, January 31, 2014 at 5:40 p.m.
See the full infographic here: http://www.ampush.com/what-4-million-buys-in-native-ads/
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John Grono from GAP Research, January 31, 2014 at 6:20 p.m.

One interpretation of this is that advertisers, who at the end of the day foot the bill, value that 30-seconds of TV more than 6.8 billion Facebook ads, 6.1 million likes etc. etc. I wonder why. Every marketer I've ever worked with puts their money where they get solid financial returns - so thanks for putting a value on FB ads et. al.