The Tuesday night comedies "New Girl" and "The Mindy Project" have been a problem for Fox, despite the affection showered on them by some critics and viewers. Among those not … Read the whole story
It looks like there will be a repeat of the weak TV upfront marketplace this season -- and a mediocre TV market overall -- … Read the whole story
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story
While much has been made of "social TV," one conundrum that gets in the way is the fact that fans can't really share content … Read the whole story
New over-the-top (OTT) TV service consumers don't have much patience. Around 75% of OTT users quit a video experience after more than four minutes. … Read the whole story
Clypd, a supply-side platform for programmatic TV advertising, on Monday announced that it has integrated data from TiVo's research and analytics department into its … Read the whole story
Meredith Corp. has named Kim Martin as its new chief strategy officer. She will focus on Meredith's millennial strategy across multiple media platforms, reporting … Read the whole story
CBSN, the network's interactive streaming news service, is now available as part of a new CBS News app for Android. It's available today from … Read the whole story
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original … Read the whole story
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
HBO's deal to air a daily TV newscast from news/documentary outfit Vice provides the pay network with a big way to differentiate itself from … Read the whole story
When NBC decided to air a 40th anniversary special for "Saturday Night Live," did they broadcast it live from New York on Saturday night, … Read the whole story
For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never … Read the whole story
I was recently invited to sit on a Google agency panel designed to solicit my perspective - as a cross-channel video media buyer - … Read the whole story
With the explosion of connected devices, streaming services and social-media platforms, today's sports fans consume the games they love in more ways than ever. … Read the whole story
A 21-year old investor writing on Seeking Alpha, says because he's young and we're not, he knows that YouTube will survive any attacks. His … Read the whole story
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent, very different, entrants … Read the whole story
About a year ago, the IAB outlined the role and evolution of its major specifications and noted that the fast convergence of video commerce … Read the whole story
Marketing a brand's social responsibility efforts is no longer a trend. It is the norm. When planning a cross-channel cause-related campaign, audit all of … Read the whole story