There is a vast swath of basic cable that is the TV equivalent of fly-over country -- you "fly over" these networks on the way to somewhere else. Read the whole story
The top price for a 30-second announcement improved around 7% to an average price of around $2.1 million, according to analysts -- with a … Read the whole story
One major reason for the strong support is that public TV provides learning tools and free resources for teachers, parents, and others for use … Read the whole story
Millions of Internet-connected devices may currently be exposed to potential hacking. More than 178 million connected devices and systems in the U.S. are exposed … Read the whole story
Shorter ads seem to improve product recall, especially when combined with TrueView or Google Preferred campaigns. It's not clear whether YouTube made the decision … Read the whole story
Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the … Read the whole story
For the New Regency-produced theatrical thriller "A Cure for Wellness," 21st Century Fox create fake news sites as part of its overall digital marketing … Read the whole story
John Collins, managing director of broadcast and iTV at Media Storm, lays out the challenges he feels will need to be overcome in order … Read the whole story