The moments the networks mine for their clip reels are just that -- isolated moments among many others that are not nearly as eye-catching or heart-tugging. Commercials interrupt the experience … Read the whole story
Big gainers for digital media include social media, 12% higher and advertising network/ad exchange business, up 10%. Losers in the digital space came with … Read the whole story
Roger Ailes, a communications strategist who became one of the most powerful names in news as the creator of Fox News, died this morning. … Read the whole story
One major reason that TV advertisers keep coming back to traditional linear TV from digital media is brand safety. "Premium broadcast content goes hand … Read the whole story
This upfront season, the Turner group is promising advertisers an environment characterized by original content from name-brand producers and creators, plus commercial pods within … Read the whole story
The 30-second spot from Translation premieres Wednesday night during the season finale of ABC's "Designated Survivor" and will run until the end of this … Read the whole story
The firms unveiled a new turnkey pop-up product at WPP's Global Retail Forum in Miami last week. It is billed as a smarter version … Read the whole story
NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. … Read the whole story
Earlier this year, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to … Read the whole story
On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a … Read the whole story