By the end of the premiere episode, there are glimmers of hope that this show might evolve into something better. Read the whole story
The move shifts a decades-long emphasis on making guarantees on commercial TV ratings, based on age and gender. A+E Networks says it is the … Read the whole story
Some analysts view Comcast's purchase of Sky as an "albatross." Others see a win for Disney, since it already has a stake in the … Read the whole story
The organization is expanding its own internal production capabilities and content creation model to complement the group's traditional ad agency partnership model. Read the whole story
Marketers need to count on the most positive factors for their media campaign efforts -- creative, targeting, engagement and other ROI metrics. Read the whole story
Fox and its stake in Sky were already signed over to Disney, so curiously, Murdoch was a spectator on this one. Read the whole story