NBCU says digital TV-video viewership amounts to an average 21% of total time that 18-49 viewers consume 9 of its TV networks' content. The … Read the whole story
605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer's TV ad initiatives with data … Read the whole story
Late-night TV network talk show ratings for the just-completed TV season continue to see mostly modest declines. The leading broadcast TV network late-night program, … Read the whole story
New subscribers can get a free month of Philo with a qualifying Best Buy purchase, and a Philo subscription through Best Buy with 50% … Read the whole story
COMMENTARYNBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, … Read the whole story
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P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. Read the whole story
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P&G's Mark Pritchard dropped a bombshell, saying the company did the TV ad upfront on its own this year. Read the whole story
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A federal judge has ruled in Fox News' favor in the defamation suit brought against it by Karen McDougal. The ruling is in line … Read the whole story
