It is demeaning to send emails to multiple p.r. representatives at two TV companies requesting access to Upfronts and receive no replies. Read the whole story
News that Netflix could launch an ad-supported option came via a company memo to employees, according to "The New York Times." Read the whole story
Consumers in 2022 are now averaging 7.4 "sources" of TV content, up from 5.7 in 2021 and 4.8 in 2020, Hub Entertainment Research finds.This … Read the whole story
Both the ad-free and ad-supported tiers of Discovery+ are now available through The Roku Channel. Read the whole story
Comscore saw "double digit" percentage revenue growth in its TV measurement business, which includes wins with Warner Bros. Discovery and Paramount Global, NBCU "certifying" … Read the whole story
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions. Read the whole story
The brand will now be a monthly print magazine, website, and a TV series that will air on ReachTV's 2,500-plus screens in more than … Read the whole story
Brand performance agency Media Culture says the new tool can measure online and offline channels, along with the 'halo' effect. Read the whole story
Streaming video platforms have put traditional ad-supported TV, especially cable TV nets, on the back foot. The reason: Too much advertising. Read the whole story