Firefly Video's new Glow and Illuminate platforms are based on the uncontroversial idea that it's best to beam commercials at customers who really want to see them. Read the whole story
"This growth will be abetted by traditional stores' investments in web businesses to support a multichannel strategy, the blistering pace of mobile device adoption, … Read the whole story
As video consumption moves increasingly to mobile and tablet devices, so should the advertising created to monetize it. We've been saying that for years, … Read the whole story
"The biggest thing we wanted to do was create relevance with college students. How do we find a way to make the idea of … Read the whole story
Vevo turns the switch on a new live TV service that streams programmed fare all day to devices and set-top boxes. Now that we … Read the whole story
After nearly a decade of dabbling, Conde Nast Entertainment is finally getting serious about original video content. This week, the media company is rolling … Read the whole story
DSPs have increased their commitment to video, but so far there has been very little insight into an impression beyond an audience profile and … Read the whole story
Conde Nast will try to do for two of its iconic magazines what Hearst recently announced for 'Esquire' -- but without the still valuable … Read the whole story