The World Wide Web turned 25 on Tuesday; but it changed the world even before it hit its teens. Digital ad sales is proof of that. They will surpass TV … Read the whole story
"What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story
If you're new to real-time bidding (RTB) and programmatic marketing, it can all sound pretty daunting: algorithms, pixels, attribution modeling, data management platforms. The … Read the whole story
Bolthouse Farms is making waves in the health juice market with delicious creative executions that leverage a range of mobile social tools and some … Read the whole story
For next season, as part of its strategy to gain more family-targeted advertisers, Nickelodeon is adding three live action series and more animated series … Read the whole story
Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs … Read the whole story
Moving to enlarge its digital business efforts, growing TV station company Nexstar Broadcasting Group has agreed to buy digital publishing platform Internet Broadcasting Systems … Read the whole story
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources … Read the whole story
Marketers keep hearing how connected devices will change real-time strategies and the ways that consumers interact with their services, but they also will change … Read the whole story