Touchstorm, the tech company whose analytics try to match advertisers with the most appropriate YouTube channels, just released a new and fascinating study that breaks down the most popular outdoor … Read the whole story
As Snapchat's star continues to rise, Facebook is investing more resources into its own messaging apps. Now, Slingshot users can reply to reactions from … Read the whole story
A new report from Needham & Co. argues that digital video, driven by viewing on mobile devices, has so far helped the traditional TV … Read the whole story
Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. … Read the whole story
Critics, bloggers and advertisers have been fully immersed in the dozens of new series set to debut this fall on the broadcast networks and … Read the whole story
RockYou, a social gaming ad platform, on Thursday announced it has raised $10 million in financing from FastPay. The company also operates a private … Read the whole story
Advertising Age has posted an article, written by TubeMogul CEO and co-founder Brett Wilson, exploring why "going viral" is no longer every video advertiser's … Read the whole story
The series has Michaels starring in several videos, each focusing on a specific product virtue of the automaker's vans and trucks and the testing … Read the whole story
Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don't know how to dig out the deep … Read the whole story
Apple ads work best when they follow the brand's traditional spot principle: show, don't sell. Its latest spot for Mac Air adds a pitchy … Read the whole story
The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and … Read the whole story