One-third (33%) of U.S. consumers said they are very or somewhat likely to try using ad-blocking software in the next three months, according to … Read the whole story
Media fragmentation has impacted all players in significant ways. We have fully landed in a “pull” media economy where consumers are no longer beholden … Read the whole story
Viewability is the name of the game for Moat, the SaaS marketing analytics firm that Tremor Video selected as a partner for its DSP. Read the whole story
The Internet of Things is coming. Now the issues of privacy are floating to the top, more like scum than cream. We are warned … Read the whole story
Here's where new media and old media disconnect: New media thinks in terms of dollars no matter what it smells like, and old media … Read the whole story
Instead of the droll boring video which even he admits people don't watch, he offers up something very different. And very timely. Read the whole story
Teads' Bertrand Quesada predicts that native video will play a more important role in 2016 as consumers become even more fed up with pre-roll … Read the whole story