Fossil Group media expenditures last year were an estimated $40 million, according to agency research firm COMvergence. ...
Today's Top News
Marketing DailyStudy: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
"We Can Do This" campaign resulted in an $89.54 return in societal benefits for every $1 spent -- or an ROI of about 9:1. ...
"While we welcome new federal protections, any national privacy bill cannot foreclose the states from continuing to legislative ...
The Interactive Advertising Bureau, as part of a coalition of more than a dozen organizations, is opposing t ...
The beauty company turns its trademark humor on the stubbornly homogenous world of corporate governance. ...
The company's annual media expenditure is an estimated $76 million, according to agency research firm COMvergence. ...
The deal will connect Walmart's customer purchase data with Disney's internal insights from its Disney Audience Graph. ...
Meta is introducing new ways for marketers to use generative AI to focus less on "mundane tasks" a ...
Search could become the next focus for Reddit, Steve Huffman, CEO of Reddit, said on the company's earnin ...
Maryland Enacts Privacy Law Opposed By Ad Industry
Ad industry groups said the law includes "the most onerous and restrictive approach to data privacy in t ...
Etsy Ads Aim To Make Gifting Even Faster
As sales decline, the company is touting the tech prowess of its shopping tools. ...
Assembly Taps Initiative's Cortizo-Burgess For Global Strategy Role
Based in New York, Cortizo-Burgess will report to global CEO Rick Acampora and serve on the agency's glob ...
Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
As pressure to cut costs at WBD continues, the company witnessed further declines in ad revenue at i ...
Perplexity AI Seen Pulling User-Generated Content From Yelp
BrightEdge Generative Parser has identified major changes in AI engines--Yelp user-generated content serving up in Perplexity, and n ...
Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
Adobe expects first-half 2024 to drive more than $500 billion in online spend, with 6.8% YoY growth. Consume ...
Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
Cotopaxi makes backpacks and travel gear for men, women and kids. ...
Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
"Hawai'i Starts Here" was filmed on Oahu. But this isn't the traditional head-to-resort promo. ...
Exiger Says AI Tech Can 'Save The Day'
The Hill Holliday campaign shows staffers stopping forced labor and industrial espionage. ...
Topo Chico, Ben Schwartz Offer To 'Refresh Your Voicemail'
The brand is asking consumers to "rent out" their voicemail messages in exchange for prizes including a personaliz ...
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Find Out More »OPINION
Why did its stock price drop more than 35% in after-hours trading after it reduced its full-year guidance from 22% to 17%? ...
Star power -- and Jimmy Kimmel, too -- will return next week to the Upfronts now that last year's actors' and writers' strikes are ancient history. ...
Mix and attribution models have always been about the input data, and when Horizon Media began ingesting audio, it found a surprising result: better ROI. ...
Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Hearts & Science Wins Lovesac Media AOR
Meta To Provide Advertisers With Automated Image, Text Variations For Ads
Dotdash Meredith Forms Strategic Partnership With OpenAI
Former Assistant Rejoins Publicis Team One As Chief Media Officer
