For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to ha ...
Today's Top News
MADRocket Companies Puts Media Account Into Review
The firm has been working with Interpublic's UM, which won the account in 2018. Last year, the company spent an estimated $320 million on measured media, according to agency research firm COMvergence. ...
"Kingdom of the Planet of the Apes" spent $21.1 million on national TV advertising -- 2,820 airings wi ...
The agency succeeds Empower as the retailer's media agency of record. ...
The company cited continuing "volatile global macroeconomic conditions," general client caution and sluggish technology sector conditions. ...
OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, whe ...
The company "is very confident on the execution" of summer sporting activations, according to CEO Michel Doukeris. ...
TikTok is beginning to automatically label AI-generated content reposted from other platforms through a partnership with the Coaliti ...
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from t ...
Skechers Brings Virtual Store To Roblox
Skechers has teamed with Super League to launch its first store in a Roblox virtual mall, offering playe ...
Bloomberg Media Partners With Tokyo Broadcasting System To Deliver Business, Financial News
The firms will also provide bespoke custom content in both Japanese and English for Japanese news consumers. ...
Charity Hits Close To Home For Latest Dutch Bros Fundraiser
For every drink sold May 17 at the coffee chain, the Dutch Bros Foundation will make a donati ...
AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, accordi ...
Cannes Lions Names Unilever Creative Marketer Of The Year
Unilever was last named Creative Marketer of the Year in 2010 and in the years since has amass ...
Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
The peanut butter whiskey that claims to be "a little salty, a little sweet, a little savory, a ...
Robertson Named Chief Strategy Officer, David&Goliath
Robertson will handle strategic development and new business opportunities. ...
Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value. ...
Brand Loyalty Wanes, Sustainability Becomes Key Buying Factor
Consumer loyalty is taking a backseat, with a staggering 82% of respondents open to switching automotive brands, accordi ...
Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
The campaign is taking over the Oculus and Fulton Street subway station, where thousands of analysts, brokers a ...
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Find Out More »OPINION
NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall. ...
"We are opening this up so that we say, really, 'Scouting is for everyone and we welcome you,'" Communications Director Gordon Shattles told CBS News. ...
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it. ...
