For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to ha ...
Today's Top News
MADRocket Companies Puts Media Account Into Review
The firm has been working with Interpublic's UM, which won the account in 2018. Last year, the company spent an estimated $320 million on measured media, according to agency research firm COMvergence. ...
A summer takeover of 20th Century Studios/ Disney's "Kingdom of the Planet of the Apes" dominated a pre-summ ...
The agency succeeds Empower as the retailer's media agency of record. ...
The company cited continuing "volatile global macroeconomic conditions," general client caution and sluggish technology sector conditions. ...
OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, whe ...
The company "is very confident on the execution" of summer sporting activations, according to CEO Michel Doukeris. ...
TikTok is beginning to automatically label AI-generated content reposted from other platforms through a partnership with the Coaliti ...
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from t ...
Cannes Lions Names Unilever Creative Marketer Of The Year
Unilever was last named Creative Marketer of the Year in 2010 and in the years since has amass ...
Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
The peanut-butter whiskey that claims to be "a little salty, a little sweet, a little savory, and alwa ...
Robertson Named Chief Strategy Officer, David&Goliath
Robertson will handle strategic development and new business opportunities. ...
Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value. ...
Brand Loyalty Wanes, Sustainability Becomes Key Buying Factor
Consumer loyalty is taking a backseat, with a staggering 82% of respondents open to switching automotive brands, accordi ...
Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
The campaign is taking over the Oculus and Fulton Street subway station, where thousands of analysts, brokers a ...
Family Is Embroiled In Suit Over Control of the 'Pittsburgh Post-Gazette' and 'Toledo Blade'
CEO Allen Block charges that his brother John wants to sell the company. ...
Nebraska Public Media Takes Over Two News Properties
Pioneer Publishing founders gifted "The Reader" and "El Perico" to Nebraska Public Media. ...
Playboy Suffers Q1 Revenue Decline, Looks To Sell Honey Birdette Business
Licensing revenue fell due to termination of two China licensees, but should pick up due to new agreeme ...
It's A Wrap: What's New In Fast Food 5.10.24
Wing Snob has added an Extra Saucy Mac and Cheese to its menu. ...
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Find Out More »OPINION
NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall. ...
"We are opening this up so that we say, really, 'Scouting is for everyone and we welcome you,'" Communications Director Gordon Shattles told CBS News. ...
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it. ...
