Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
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Winterberry Group updated its forecast for media spending in "Outlook for Advertising, Marketing and Data: 2022: The Rally Will Continue," which shows marketers increased their spending by 22% to $436.3 billion in 2021. Winterberry projects a continued upward climb for the U.S. advertising market in 2022 by almost 12% to $487.8 billion.
