Moviegoing Data Support Expected Rebound In Cinema Advertising

According to Placer.ai’s “Predicting 2022’ Surprise Retail Rebounds” report, recent data on foot traffic may influence media buyers’ decisions on whether to include cinema advertising in upcoming campaigns. In February, visitors to the movie theater declined by 40% from two years ago, but it still improved from the 81% plunge between February 2019 and February 2021. Placer.ai’s report shows 28% of AMC’s loyal moviegoers went to the movies at least twice in the first quarter of 2021 vs. 26% in the same quarter of 2020.