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Bundled Entertainment Helps To Boost Consumer Loyalty

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In their “Battle Royale” report, Hub Entertainment Research found that the average U.S. household uses 12.5 sources of entertainment, and of those, 6.2 are considered “must-haves.” According to the report, Spotify has the most loyal user base at 75%, followed by Google’s YouTube at 69%, Netflix at 68%, Crunchyroll at 67%, and Stadio Pro at 67%.