Social Influencers Help Brands Reach 'Unreachable' Gen Zers, Millennials

Whalar’s “Reaching The Unreachables” report discovers that 62% of U.S. and 65% of the U.K. Generation Z and Millennial consumers feel ads are disruptive and annoying. In addition, 54% of U.S. and 46% of U.K. Generation Z and Millennial consumers spend zero hours watching ad-supported television. And they always skip online ads. As a result, brand communications strategies must partner with online personalities to “reach the unreachables” because these consumers are more likely to seek out the opinions of influencers and creators they perceive as authentic, likable, or relatable.