More Consumers Will Use Social Media For Holiday Shopping

According to Deloitte's "2022 Deloitte Holiday Retail Survey", consumers planning holiday shopping using social media apps like Facebook or TikTok grew to 34% in 2022, from 28% in 2021 and 26% in 2020.

Most of the increase is attributed to Gren Zers at 60%, followed by millennials at 56%. In comparison, only 28% of Gen X, followed by 15% of baby boomers, ad 9% of seniors use social media apps for shopping.